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Bidding ends in the tsunami relief 'Marketers auction'

31 Jan 2005 | by Staff,

,500 Hanna Sondergaard marketing director, Arla Foods £2,000 Philip Gladman head of innovation ...

The making of the marketing genius

27 Jan 2005

, toothbrushes, food, cutlery lamps, lemon squeezers, desks, motorcycles, taps, baths and toilets. You can dine ...

Purina in loyalty plan to recruit brand ambassadors

26 Jan 2005 | by Ben Bold,

of loyalty schemes for most of its cat and dog food brands....Draft London, the pet food company's direct marketing agency, is developing the initiative for the BETA, Pro Plan Dog and Pro Plan Cat brands with the objective of establishing a relationship with pet ... and kitten registered, the company will send out weaning food and a comprehensive starter pack to pass ...

Retail News brief: Waitrose launches awards scheme

26 Jan 2005

that provide quality food and drink. The awards are part of Waitrose's strategy of supporting small food

Direct News: Purina loyalty plan targets new owners

26 Jan 2005 | by Ben Bold

of loyalty schemes for most of its cat and dog food brands....Draft London, the pet food company's direct marketing agency, is developing the initiative for the BETA, Pro Plan Dog and Pro Plan Cat brands with the objective of establishing a relationship with pet ... and kitten registered, the company will send out weaning food and a comprehensive starter pack to pass ...

People moves: Cafe Rouge and Bella Italia

26 Jan 2005

Lisa Fredman has been promoted from head of marketing and food development of the Cafe Rouge

Kellogg imports $200m Kashi health range to UK

26 Jan 2005 | by Mark Sweney

Kellogg is preparing to bring its $200m (£106m) natural health-food brand, Kashi, to the UK....and Kashi Honey, as well as snack bars and possibly drinks. The line will be rolled out to health-food ... by Kellogg in 2000, is already a success in the natural foods sector in the US. Since its acquisition ...

Retail News: Asda to broaden low-cost range

26 Jan 2005

The number-two supermarket is initially adding 12 products into the relaunched range, with more to follow in the next few months. The expansion is part of a strategy to make healthy food available to shoppers on a lower budget. The Smartprice range, which was reformulated earlier this month to reduce fat ...

This week: Marketing news from the national press

26 Jan 2005

home telephone service - The Times, Sunday Express The European Union has warned the UK food industry that it has a year to stop advertising 'junk' food to children and improve product labelling before ...

Nestle puts £3m behind launch of bitesize snack

26 Jan 2005 | by Emily Rogers

and Mr Kipling range of cakes,muffins, brownies and flapjacks in an effort to own the 'eat now' food ...

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