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Healthy sponsorship for You Are What You Eat

12 Jan 2005 | by MediaWeek

Channel 4’s new series of You Are What You Eat will be sponsored by health food chain Julian Graves..... Managing director Nick Shutts, added: “We noticed that foods highlighted by Gillian McKeith in the first ...

Surviving the tsunami II

12 Jan 2005 | by MediaWeek

crying. Some of the adults’ tempers were now fraying. Food was being offered at the restaurant. Some ...

Pot Noodle ads rapped for being sexually suggestive

12 Jan 2005 | by Jennifer Whitehead,

, describing the food as "the filthy fraulein of all snacks". Four complaints were received about ...

Waitrose overhauls its Perfectly Balanced food range

12 Jan 2005 | by Emily Rogers,

was launched in 2001 comprising 117 low-fat foods, is being increased by a third to 177 products as part ... concerns of consumers", according to a spokeswoman, will be rolled out to other Waitrose food ranges this year. Products have been reformulated to meet government requirements for healthier foods. Salt ...

Unilever selects two agencies for frozen food CRM

12 Jan 2005 | by Ben Bold,

LONDON - Unilever Ice Cream & Frozen Food has hired Tullo Marshall Warren and Craik Jones Watson...frozen food ranges, the firm plans to step up activity, using direct mail and online. The two agencies ... to revitalise the frozen food category. The relaunch was supported by a £30m ad campaign by Bartle Bogle Hegarty ...

Branding News: Waitrose overhauls healthy food range

12 Jan 2005 | by Emily Rogers

was launched in 2001 comprising 117 low-fat foods, is being increased by a third to 177 products as part ... concerns of consumers', according to a spokeswoman, will be rolled out to other Waitrose food ranges this year. Products have been reformulated to meet government requirements for healthier foods. Salt ...

Asda puts £17m into cutting price of healthy food

12 Jan 2005 | by Rachel Barnes

in making healthy food cheaper in its stores....Asda has lowered the levels of salt and fat in its Smartprice economy food range, allowing customers to choose a healthier option without having to buy premium lines. In addition, branded health-focused products have been reduced in price. A six-pack of Evian has been reduced by £1 to £2.28, and Weight ...

Retail News: Odeon revamps snacks offering

12 Jan 2005

Odeon is overhauling its food and drink offer to boost its retail performance.

News brief: Julian Graves enters TV sponsorship

12 Jan 2005

Julian Graves, the health food chain, is entering TV sponsorship for the first time with Channel 4

Direct News: Unilever selects two shops for CRM work

12 Jan 2005 | by Ben Bold

Unilever Ice Cream Frozen Food has hired Tullo Marshall Warren and Craik Jones Watson Mitchell...basis for several of its frozen food ranges, the firm plans to step up activity, using direct mail ... of Birds Eye last February to revitalise the frozen food category. The relaunch was supported by a £30m ad ...

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