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Burger King live cow ad avoids ban for poor taste

as tasteless for featuring a live cow that had been outfitted in the fast-food chain's logo.

Profile: Alternative thinker - Guy Longworth, Marketing director, Marlow Foods

The marketing director of Marlow Foods, a confirmed meat-eater, will almost certainly be carving ... says it was by mutual consent. He joined Marlow Foods a year later, which he describes as 'an obvious ... . This potential for growth received a huge boost following Marlow's acquisition in June by Premier Foods ...

One to watch: Fresh Daisy

The frozen baby-food brand is targeting parents by striking a balance between health...food, has just arrived back at her Borehamwood office from Broadcasting House in London, where she has ... recipes for babies and toddlers' food called Feed Me! The title, which was published in September, has led to mentions for Fresh Daisy in parenting magazines, food titles and the national press. Hawes has ...

Review of the year: 10 biggest marketing moments 2005

in various food groups that had marketers scrambling for the product-line emergency cord. The medical proof that Sudan 1 could cause cancerous tumours prompted hysteria among supermarkets and food manufacturers ... that sales of Worcestershire sauce, Branston pickle variants and frozen ready-meals suffered. Eagle-eyed food ...

Ryvita pushes health credentials in £2m relaunch

Foods-owned brand, including the launch of Ryvita Goodness cereal bars (Marketing, 19 October). Ryvita ...

Burger King pools £50m global work in US shop

by the fast-food chain in January 2004 and has handled several high-profile drives, including its 'Subservient ...

Burger King pools £50m global work in US shop

by the fast-food chain in January 2004 and has handled several high-profile drives, including its 'Subservient ...

P&W goes smiley for Lyme Regis's Bright cereal bars

Regis Fine Foods featuring a smiley emoticon to reflect the growing text message culture....Mulheron, sales and marketing manager of Lyme Regis Foods, said: "When the Bright brand was first presented ... -shelf and the message is encouraging them to pick up and try." Lyme Regis Fine Foods is a privately owned company ...

McCain readies loyalty push through Carlson

LONDON - McCain Foods is to launch its first customer loyalty scheme and has hired Carlson...the loyalty scheme, which is intended to build a closer relationship between the frozen-food company and its ...

Ethics body raps low-fat junk food

A leading policy group has slammed food manufacturers for putting commercial gain ahead of public...The Food Ethics Council has criticised manufacturers for introducing 'healthy' junk food ranges rather than altering the fat and sugar content of their core lines. Food giants including Heinz ... urges the government to introduce more stringent regulatory measures to force food companies to raise ...

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