Sector Insight: Oral care - Dental diversification
22 Sep 2004
tend to suffer more pain from hot and cold food and drink due to the wearing of their enamel ...
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Close-Up: Live Issue - Should Unilever boost its adspend?
05 Nov 2004 | by Glen Mutel
, having cut costs, but its competition, especially Procter Gamble and, on the food side, Nestle and Kraft, have increased their marketing spend. As a result, Unilever has lost market share in its food ...
IPA publishes 2004 agency shortlist for effectiveness prizes
17 Sep 2004
.ipa.co.uk. The categories are media, automotive, food and drink, financial services, healthcare, household, retail, telecoms ...
Biggest brands: Top 10 by Category
25 Aug 2004
trend away from chocolate as an everyday snack to more sharing, occasion-led consumption. PET FOOD ... to single-serve products, have combined to grow the pet food market by 2% to just over £1bn during the past ... two pet food brands, with growth of 8% and 5% respectively. This was thanks largely to the launch ...
Media Spotlight: Unilever media review reverberates around Europe
28 May 2004 | by Ian Darby
an incoming chairman (Patrick Cescau, its foods director, replaces Niall FitzGerald in September). More than ...
Private View: Leslie Ali, the joint executive creative director of WCRS
30 Apr 2004
close ought to be set apart and celebrated. ARLA FOODS Project: Lurpak Spreadable Client: Rebecca ...
World: Gallery
16 Apr 2004
's (lower) shelf in the fridge with healthfood underneath the junk food on the shelf above, a pair ...
Private View: Ben Priest, the creative director at Rainey Kelly Campbell Roalfe/Y&R
12 Mar 2004
Brief: Encourage people to dollop Hellmann's mayonnaise on everyday good food Agency: Lowe Writer ...
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