Search results for "Food

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Superbrands case studies: Royal Doulton

11 Nov 2002

in traditional family meals and rise in solo eating, TV dinners and convenience foods has seen the companies ...

BRANDING BRIEFS: Lec adds pink and blue variants

31 Oct 2002

. The range will also be promoted at the BBC Good Food Show in November and via PR.

Procter & Gamble to target teens via word of mouth

29 Oct 2002 | by Staff,

The US project, which goes under the name Tremor, will give members ideas and inside information on new products in food, fashion, games and entertainment. The idea is that these members will then talk to their friends about the products they have seen. P&G brands to benefit from the push include the youth make ...

Blockbuster turns to drink to boost sales

14 Oct 2002 | by Staff,

way than enabling them to shop for entertqainment, food and alcohol all under one roof." The move ...

Heinz chooses Doner for petfood work

26 Sep 2002 | by Staff,

strategic plan to ensure future growth for both businesses." Heinz is selling its pet food division to Del ...

Hotpoint kicks off new TV campaign

12 Sep 2002

changed over recent years, especially in the way they view, store and eat food. Each of the 20-second ads

Flagship wins Kimberly-Clark Professional PR brief

05 Aug 2002 | by Jennifer Whitehead,

The agency will now look after Kimberly-Clark Professional, which includes paper products, cleaning solutions and away-from-home products, and will run a business-to-business campaign on a regional and national level. Kimberly-Clark Professional makes products for offices and hotels, as well as food ...

Unilever core brand strategy to boost earnings by 20%

24 Jun 2002 | by Jennifer Whitehead,

-up in foods," the company said in the statement. In 2001, Unilever unveiled its "Path to Growth" strategy, a ...

BRANDING BRIEFS: Rangemaster to run print ads

20 Jun 2002

the summer designed to build brand awareness. The ads, to run in home and food interest monthly magazines

Mediaedge:CIA wins $50m Mars media

06 Jun 2002 | by Staff,

as part of a Europe-wide efficiency review. It followed the merging of Mars' food, confectionery ...

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