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STOP PRESS: News in brief

31 May 2001

The Advertising Standards Authority has upheld a complaint that a magazine insert for Friends of the Earth, that used the strapline 'Do you know what you're eating ... Today's food is laced ... food was dangerous. ...

STOP PRESS: News in brief

31 May 2001

S&A Foods, which produces own-label ethnic food ranges for supermarkets, has appointed creative agency BDH TBWA and PR agency GBC Consumer to handle the launch of its first branded range. ...

ADWATCH: The weekly analysis of advertisement recall powered by YAHOO! UK & Ireland

31 May 2001

Shreddies 17= - Iams Cat Food Saatchi & Saatchi/Starcom Motive 36 19= - Siemens ... /MindShare 35 19= - Iams Dog Food Saatchi & Saatchi/Starcom Motive 35 Adwatch research ...

Regus hands key marketing role to former KFC chief

31 May 2001

for Prior, who spent several years marketing fast food brands, including three years at Burger King ...

NEW MEDIA: Web Words - What can be done to limit damage of internet rumours?

31 May 2001 | by NICK DENTON, chief executive officer at Moreover.com

from the news 'food chain' that has developed on the internet. A rumour that appears from ... of the gossip food chain can be as little as two to three days. This speed of movement makes web gossip a real ...

MARKETING MIX: Brand manager of the week

31 May 2001

food in stylish surroundings at affordable prices. ...

MARKET RESEARCH: The key to picking a research agency - Deciding on the best research methods and the right agency to carry them out can be vital to a campaign, writes Noelle McElhatton

31 May 2001 | by NOELLE MCELHATTON, the editor of Direct Response

, the choice is not that straightforward. At the strategic end of the research food chain lie both ad ... spectrum, then omnibus services are the research industry's equivalent of fast food. Designed ...

DIRECT: News in brief

31 May 2001

Green Isle Foods is mailing four million leaflets to households in its first ever door-drop campaign to promote its Goodfella's Thin & Crispy Pizza range. The majority of leaflets contain a 20p coupon, and all have a bounce-back offer encouraging consumers to send off for a further pounds 1 ...

POWER 100: The Power Merchants - Marketing's second annual Power 100 rankings reveal whose influence soared and whose fell in the past year.(1 of 2)

31 May 2001

off flat demand for food by boosting sales of non-food items such as electrical and health ... Unilever's foods division, he will wield considerable clout. 16. CHRIS GENT, VODAFONE NEW ... -president, chief marketing and communications officer of the UK's top fast-food brand. McDonald's UK has ...

Watering Hole

31 May 2001 | by MediaWeek

, and the food that arrives more than suffices. There's a set three course lunch menu at £26.50, allowing ...

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