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McDonald’s names Tribal DDB to interactive business

Fast-food giant McDonald’s has appointed Tribal DDB as its agency of record to handle its US...LONDON (Brand Republic) - Fast-food giant McDonald’s has appointed Tribal DDB as its agency of record to handle its US interactive account. Tribal DDB will handle digital consulting, technology marketing and e-commerce campaigns in the US, Australia, Denmark and Germany. Tribal DDB is the interactive ...

Ad campaign seeks to save the British pea

the Nineties. The British Frozen Food Federation has teamed up with vegetable growers to promote the vegetable ... -- figures from the Ministry of Agriculture, Fisheries and Food show that production of cabbages ...

DIARY: Marathon runners of adland triumph over fags, food and booze

There aren't many people in this world who can claim to have outperformed the five times Olympic gold medallist Sir Steve Redgrave. But on Sunday scores of runners from adland could make that claim without a whiff of overstatement. The brave souls ignored their couches' seductive callings...

MEDIA: Organic mags hope to profit from boom

. Retail sales of organic food and drink shot up by 55 per cent to pounds 605m last year, according ... : 'This is a lifestyle, rather than just food, magazine.' He admitted that Organic Living may have been ... , alongside competitors such as Sainsbury's Magazine and BBC Good Food. Although Organic (which ...

CLOSE-UP: LIVE ISSUE/HEALTH CLAIMS IN ADS - What's good for you might be good for the client. Using the health benefits of a product in advertising works, Camilla Palmer says

Advertisers looking to differentiate food brands within a crowded market have found a new way ... source of calcium, you start to ask what can't be advertised as a health product. Food and drink ... pharmacist. Making medical or health claims on food packaging or in an ad campaign is a well ...

MEDIA: HIGH SOCIETY - Society mags enjoy renewed high life. Changes to the lifestyle and attitudes of the nation's social elite have reshaped the agenda for upper crust magazines, says Stephen Armstrong

and we shot them naked in a sauna, the African diary of Elton John's boyfriend, a new food column from ... , wittier and reflect the concerns of our audience - so it's a global look at society, travel, food, sex ...

THE KINGS OF MADISON AVENUE: David Bell - The new chief executive of True North talks to Caroline Marshall about life as Bruce Mason's successor

the food chain,' he says. How to offer clients media neutral solutions is occupying a good many ...

THE TOP 150 PR CONSULTANCIES 2001: Top 150 Ups and downs - There were a few surprises at the top end of the table with acquisitions pushing some of the major networks ahead of rivals who nonetheless showed strong income growth. (2 of 2)

account for a new 'food concept', currently under development. Other key wins for the agency ... director Francoise Peretti. It started life with its focus very much on food, drink and restaurant PR ...

THE TOP 150 PR CONSULTANCIES 2001: Top 150 Ups and downs - There were a few surprises at the top end of the table with acquisitions pushing some of the major networks ahead of rivals who nonetheless showed strong income growth. (1 of 2)

the Italian food-maker Sacla which signed up to Frank Public Relations. One of the most important ... the specialist food and drink agency The PR Connection with MD Fiona Campbell becoming a director of Grayling ...

MEDIA CHOICE: THE OBSERVER FOOD

Fran Cassidy, Director of marketing, Carlton Sales The prospect of Observer's Food Monthly ... is the positioning of Food alongside Television, Film and Fashion as a key ingredient of popular culture. Here food takes a key role in the search for celebrity. Food with film stars, radio presenters, TV ...

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