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Mother uses 'saucy' theme for East West national poster task

product from Van den Bergh Foods....Mother has unveiled its first national poster work for the East West Noodle Company, a new noodle product from Van den Bergh Foods. The campaign, which breaks in two weeks, will continue the strategy unveiled in Mother s launch TV work for the brand. Exotic flavours from the East are combined ...

INTERNATIONAL: Monsanto hires F-H PRO for top public affairs post

on the pledge,' said a Monsanto spokesman. Monsanto has long been a target for food safety advocates who have dubbed Monsanto food products 'Frankenfoods', and are concerned about genetically ...

CLOSE-UP: LIVE ISSUE/RIBENA TOOTHKIND - High Court ToothKind ruling prompts soul searching. The war of words rages on as Glaxo SmithKline and the ASA restate their cases

to develop food products that are better for teeth, SmithKline Beecham (as we then were) responded ... of organisations such as the Food Standards Agency and the Joint Health Claims Initiative will help to clear up some of the confusion surrounding food and drink marketing, benefiting manufacturers and consumers ...

PROFILE: Ian Wright, Institute of Public Relations - IPR takes the Wright path for year ahead. Diageo's Ian Wright is geared up to bring a fresh approach to his new role

director for food and drink giant Diageo makes Wright well qualified to bring about higher standards ...

MEDIA FORUM: Is OMD's network about to get the leader it needs? - Last week, OMD announced that Colin Gottlieb is to be its European head The management is being streamlined too. Is Omnicom ready to sort out its media product, Alasdair Reid asks.

-president, strategy and business development of Kraft Food International s European Union business. Is he surprised ...

Jones leaves J. Walter Thompson Worldwide

Gorman, executive vice-president J. Walter Thompson is Kraft Foods International s largest roster agency ...

ANALYSIS: Catering for time-poor cooks - Brands are reflecting a shift in eating habits by launching high quality meal kits. Tania Mason reports

Last week, the UK s biggest food brand announced it was throwing a whopping pounds 20m at a new...Last week, the UK s biggest food brand announced it was throwing a whopping pounds 20m at a new frozen food range which, it says, will lure consumers away from restaurants and takeaways ... to spend hours preparing meals. But they also like the idea of freshly prepared food, and aspire ...

Sharwood's rolls out new concept in cooked meals

Sharwood s, the Centura Foods brand, is to expand the number of its retail eating outlets, called...Sharwood s, the Centura Foods brand, is to expand the number of its retail eating outlets, called Sharwood s Out, following a trial run. Sharwood s Out was launched by Centura Foods sister company, RHM Foodservice, at the Food s in-house branded concept group, uses the Sharwood s retail packaging ...

MEDIA BRIEFS

hit areas such as advertising to children and the advertising of food, alcohol and cars. He urged...IPA president Rupert Howell has warned advertisers to beware of new codes and regulations that may hit areas such as advertising to children and the advertising of food, alcohol and cars. He urged advertisers to be vigilant to whole swathes of the business under threat. Speaking at the President s New Year ...

MARKETING MIX: I'll name that brand in one

owner has been producing baby foods since the 1930s. The brand range now includes milks, cereals, wet ... X launched the Solid Foods Solid Facts campaign, designed to boost consumer confidence. A 15-minute ... prepared baby food. Brand X products are sold in the UK and Ireland. The total UK infant feeding market ...

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