20 Dec 2001
KP Foods is undertaking a radical overhaul of its Phileas Fogg
premium snack food brand ...
, marketing controller at KP Foods, with overall
responsibility for the brand, is to inform his sales force ...
Foods last month from Bulmers, where he was
marketing manager.
The company is currently having ...
20 Dec 2001
| by Claire Billings,
The company, which owns brands such as Cif, Organics shampoo, Findus and Hellmann's, began the shake-up of its media activity in December 2000 when the company aligned the media account of its then recently acquired Best Foods division with the rest of its operations. It appointed Initiative Media ...
20 Dec 2001
| by Claire Billings,
Hollick, who is also a member of the House of Lords and a Labour supporter, will take up his post with immediate effect.
Diageo was formed in 1997 out of the merger of GrandMet and Guinness. Its brands include Smirnoff, Johnnie Walker, Gordon's, Baileys and Guinness. It also owns fast food giant Burger King ...
17 Dec 2001
giveaway wouldn't attract people to shop for food when all they really want is a computer. Then again ...
14 Dec 2001
Heinz has handed its 5 million integrated baby food account
to WCRS after a pitch against Saatchi 3 million
in revamping its baby food range and launching an organic option called
Simply, for which Brann Ellert created a 1 million campaign.
Creative work is unlikely to break soon ...
The 1 million Nutricia baby foods account is being put up
for pitch following Abbott Mead Vickers BBDO's decision to end its
21-year relationship with the company.
The parting is owing to the declining above-the-line support for
Nutricia's Cow & Gate and Milupa brands as the company puts more ...
14 Dec 2001
Clemmow Hornby Inge has won a place on the Premier International
Foods roster after landing ...
into
pasta and other food products. Media planning and buying for the account
will continue to be handled ...
-tasting food and his products really deliver that."
...
14 Dec 2001
| by MATTHEW COWEN
country where Indian food is a cultural
mainstay and Indian culture increasingly mainstream, should aim ...
14 Dec 2001
| by LARRY BARKER, the creative director of BMP DDB and RONNIE
BARKER, currently resting in Oxford
coastline? The
headlines are not very original - and when I see the word "taste" I
think more of food ...
14 Dec 2001
| by Staff,
held four senior roles within Sainsbury's UK business -- in procurement, primary agriculture, non-foods ...