21 Dec 2001
| by MediaWeek
, UK Style, UK Food, Living, Discovery Channel and Sci Fi. The campaign will showcase a selection ...
20 Dec 2001
The Incorporated Society of British Advertisers has broadly
welcomed the results of a research project commissioned by the Food
Standards Agency, which shows that most consumers are unconcerned about
food promotions. The research indicates that the views of consumer
pressure groups such as SUSTAIN ...
20 Dec 2001
and digital marketing.
The programme is run by the Department of the Environment, Food and
Rural ...
20 Dec 2001
KP Foods is undertaking a radical overhaul of its Phileas Fogg
premium snack food brand ...
, marketing controller at KP Foods, with overall
responsibility for the brand, is to inform his sales force ...
Foods last month from Bulmers, where he was
marketing manager.
The company is currently having ...
20 Dec 2001
| by MARK KLEINMAN
Athletics had been expected to
secure different sponsors for individual properties.
Fast-food giant ...
20 Dec 2001
| by GAIL KEMP
innovation and a focus on tactical activity, reflecting increasing competition between fast-food chains ...
20 Dec 2001
| by Claire Billings,
The company, which owns brands such as Cif, Organics shampoo, Findus and Hellmann's, began the shake-up of its media activity in December 2000 when the company aligned the media account of its then recently acquired Best Foods division with the rest of its operations. It appointed Initiative Media ...
20 Dec 2001
| by Claire Billings,
Hollick, who is also a member of the House of Lords and a Labour supporter, will take up his post with immediate effect.
Diageo was formed in 1997 out of the merger of GrandMet and Guinness. Its brands include Smirnoff, Johnnie Walker, Gordon's, Baileys and Guinness. It also owns fast food giant Burger King ...
17 Dec 2001
1.Mini Babybel "BBQ/kitchen/terrace"
These ads were almost all gold winners at the International Advertising
Festival at Cannes this year. This campaign combines the fun profile
that often defines a snack food with the engaging quality of good food
advertising. The simple idea plays ...
17 Dec 2001
1. Waitrose Food Illustrated by John Brown Publishing
JBP holds a customer publisher's dream brief from Waitrose - produce a
high-quality food magazine full stop. The title's features ...
-for magazine
boasts the highest circulation of any title in the UK food sector,
beating the free titles ...