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PERSPECTIVE: Anti-subs attitude of the Times runs counter to reason

25 Jul 1997 | by DOMINIC MILLS

as they do to financial services, retailing or chilled foods. One, your best customers are the loyal ones....as they do to financial services, retailing or chilled foods. One, your best customers are the loyal ones ...

PRIVATE VIEW

25 Jul 1997 | by BILLY MAWHINNEY, a creative director at

Photographers: Katz, Tom Mulvee ( food chain ) Graham Cornthwaite, Tom Mulvee ( injection ) Typographer ...

INTERACTIVE: Peperami CD-Rom

25 Jul 1997 | by JAMES CLOSS, creative director of Syzyg

got bored before I found it. Client Van Den Bergh Foods Brief Extend Peperami s brand ...

Agencies gear up to pitch for Pillsbury’s centralised media

18 Jul 1997 | by CLAIRE BEALE

Pillsbury, the Grand Metropolitan-owned foods giant, is to centralise its media buying into a new...Pillsbury, the Grand Metropolitan-owned foods giant, is to centralise its media buying into a new pounds 7 million account and has invited five agencies to pitch for the business ... such as Green Giant sweetcorn, the Old El Paso Mexican food range and Toaster Pockets. Western ...

LIVE ISSUE/PESTER POWER: Should advertising take ’pester power’ seriously?

18 Jul 1997 | by JOHN TYLEE

was uneasy, accusing the fast food chain of exploiting children through its advertising (Campaign, last ... , the National Food Alliance, the pressure group campaigning for heavier restrictions on the advertising of sweets and snack foods to children, will be urging Chris Smith, the National Heritage Secretary ...

Publicis unveils Boursin spot

18 Jul 1997 | by EMMA HALL

the audience wondering what is going on. Van den Bergh Foods, the manufacturer of Boursin, is targeting ...

Judge raps McDonald’s over use of ’pester power’ in advertising

11 Jul 1997 | by JOHN TYLEE

Food manufacturers and agency representatives were meeting this week to discuss an accusation...Food manufacturers and agency representatives were meeting this week to discuss an accusation by the judge in the McDonald s libel case that the fast food chain encourages child pester power in its advertising. The members of the Advertising Association s food advertising committee were called ...

GLOBAL BRIEF: Is McDonald’s set for rethink?

11 Jul 1997 | by JANE AUSTIN

McDonald s you deserve a break today campaign of the 70s, promotes the food chain s breakfast ... fast food retailer in the US, has seen its US market share eroded as rivals such as Burger King ...

GRIMLEYS: AN EXPERT’S VIEW - This sitcom propels Claire Beale back to her days of flared trousers and Slade

11 Jul 1997 | by CLAIRE BEALE

; mom Janet, mutton dressed as, well, mutton, whose chores include vacuuming food off Baz s beer belly ...

20 TOP EUROPEAN AGENCIES

11 Jul 1997 | by BELINDA ARCHER

, Novell, PepsiCo Foods International, Philip Morris, Swissair, United Airlines, United International ... , Mercedes-Benz, Montblanc, Motorola, Nutrexa, Oral-B, Pepsi-Cola, PepsiCo Foods International, Philips ...

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