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Banks Hoggins and Waitrose link up to raise store’s profile

19 Dec 1997 | by KAREN YATES

, such as the rise in own-brands, value-added and non-food products and Sunday opening. The partnership ...

STOP PRESS

18 Dec 1997 | by DANNY ROGERS

has won the pounds 5m media planning and buying account for food and soft drinks firm, the Princes ...

Waitrose alters image with BHO

18 Dec 1997 | by DANNY ROGERS

as diversifying into non-food products. The John Lewis group has not traditionally invested in big budget ...

ADVERTISING & PROMOTION: Kwik Save in loyalty drive

11 Dec 1997 | by DRAYTON BIRD

Kwik Save is putting pounds 8m into in-store promotions to build and maintain loyalty during the Christmas and new year period. The retailer, which claims it is the lowest-priced family food shop, is giving every shopper a free scratchcard in the run-up to Christmas. The instant-win card offers ...

Co-op adds four to stores team

04 Dec 1997 | by QUENTIN BELL

The Co-op is strengthening marketing for its food stores division with the creation of four new...The Co-op is strengthening marketing for its food stores division with the creation of four new positions, following the appointment of marketing director Karen Carlyle in October. Tim Marsden ... for collecting market information on groceries and frozen food. ...

Asda in court over ’Parma’ ham

27 Nov 1997 | by LISA CAMPBELL

. The writ, issued last week, demands that Asda and food producer Hygrade Foods stop labelling ham ...

An AMV BBDO advertising supplement: Private View by John Webster

21 Nov 1997 | by JOHN WEBSTER, executive creative direct

s is the campaign that brought class to supermarkets, and produced some of the most succulent food commercials ... with the help of distinguished voiceovers, and gave us all a lesson in how to sell food. This one ... s as the supermarket for quality food Writer: David Abbott Art director: Ron Brown Director: John S. Clark ...

Food firms act on GM labelling

20 Nov 1997 | by MIKE HEWITT

Retailers and manufacturers, exasperated by the length of time the EU is taking to pass food...Retailers and manufacturers, exasperated by the length of time the EU is taking to pass food ... their adoption of Institute of Grocery Distribution guidelines on how genetically-modified foods should be labelled. Food and consumer organisations have been pushing for legislation since crops modified ...

Advertising & Promotion: Co-op redesign

20 Nov 1997 | by PATRICK BARRETT

CRS Co-operative food stores has appointed retail design consultancy RPA to refurbish all its...CRS Co-operative food stores has appointed retail design consultancy RPA to refurbish all its larger food stores during 1998. The appointment follows the refurbishment of Co-operative s convenience stores, which the retailer claims have seen a dramatic increase in sales . ...

Tesco shake-up marks new era

20 Nov 1997 | by JULIAN LEE

of marketers marks a fundamental change in management style at the food retailer and will be heralded as a ...

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