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THIS WEEK: San Marco adds cards to pizzas

Food brands are cashing in on the success of scratchcards by offering instant win prizes....Food brands are cashing in on the success of scratchcards by offering instant win prizes. Ross Young s is launching the biggest promotion by a frozen food brand: a pounds 50,000 instant win on packs of San Marco pizzas. The promotion will be supported by a pounds 2.5m national TV campaign ...

BELOW-THE-LINE: DESIGN CHOICE; The outdoor chef

to prepare good food. It is also exported to many European countries who, until the Outdoor Chef came ... -ups so your food is not burned. Juices drop onto the baffle to produce smoke that gives the food ... the food is cooked right through. I am reliably informed by the marketing manager that I would find ...

THIS WEEK: Brands miss out on care service

the enquiry or complaint with a call or evaluation form at a later date. RHM Foods takes the top prize for handling complaints on its Bisto Gravy brand, while Master Foods Dolmio pasta sauce ... emerged as the worst brand overall. Spillers Chunky dog food and Procter s Pantene haircare products ...

BELOW-THE-LINE: DRTV finds new role in McVitie’s sampling

relaunched Purrfect pet food brand. We believe sampling is going to be big news this year, says ... to come, says Hare, but we did learn that there is a ceiling level in the pet food market - we didn ... -fmcg product, she says. Offering a free can of cat food is a very different proposition to offering ...

THIS WEEK: Clubcard move fuels price war

Tesco is planning to step up the petrol price war by throwing its Clubcard into the fray against the major fuel companies. The food retail giant is believed to be planning a full roll-out of its successful Clubcard scheme to all its 248 stores with petrol stations. The move comes in response ...

THIS WEEK: BRIEFS

film which would allow consumers to cook food and leave the packaging to dissolve. OTC ...

THIS WEEK: Mixed reaction to copycat code

retailers, Asda and Cooperative Wholesale Society, and two brand manufacturers, Northern Foods and Allied Domecq, are refusing to put their names to the code. Northern Foods executive director for prepared foods Jo Stewart refused to explain his company s decision not to back the DRP. How we ...

SUPPLEMENT: CAREER DEVELOPMENT; Tales from the staff boom

homed in on three key sectors for jobs. In food there has been a drop of 48 (17.8%) at marketing ...

THIS WEEK: Mair returns to old role at IDV

as commercial director of brands at Grand Met Foods two weeks ago. The Gilbey Vintners division - one ...

MARKETING FOCUS: Follow the leader

to become the UK s leading food retailer he has been ably aided by a strong marketing team. In fact ...

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