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ANALYSIS: Changes in store for retail

19 Dec 1996 | by JULIAN LEE

central food area where chefs demonstrate how to use the products on sale and a food bar where the food ...

MEDIA: media watch; Daytime tv

28 Nov 1996

and fitness, and the Carlton Food Network has recently come on air. Their share of viewing ...

SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; CATEGORY ONE: New launches

14 Nov 1996

. In the 80s it was a minor cat food label in a market dominated by Whiskas Supermeat. Sales were stable ...

THIS WEEK: Paxo ad signals shift

31 Oct 1996

Paxo is to be marketed as a food in its own right for the first time in its 86-year history...Paxo is to be marketed as a food in its own right for the first time in its 86-year history, and will advertise the change with a TV campaign fronted by a chicken puppet. Bisto Foods, which owns Paxo, is trying to market the stuffing as a type of food which can be served alongside vegetables. Since its ...

THIS WEEK: Van den Bergh Foods is launching a pounds 1m ad campaign ...

17 Oct 1996

Van den Bergh Foods is launching a pounds 1m ad campaign for its computer game, based on its...Van den Bergh Foods is launching a pounds 1m ad campaign for its computer game, based on its Peperami animal ads. The PC CD-ROM game features the character from the ads and it will launch on November 15. TV work, through Ammirati Puris Lintas, will break in January to coincide with the post ...

THIS WEEK: STOP PRESS

17 Oct 1996

for heart and lung disease. Walkers Snack Foods is to enter the pounds 32m savoury snacks market in Northern Ireland after securing one of the country s top distributors, LMI Foods, from rival Golden ...

NEWS: Times mirrors Indie with entertainment and listings launch

11 Oct 1996

guide. The TV listings will replace the paper s Vision supplement. Meanwhile, a four-page food ...

MEDIA: FOR THE RECORD

11 Oct 1996

for the northern food retailer has moved from BDH to the Poulter Agency in Leeds after a competitive pitch. ...

NEWS: Media-only arm for Poulter set to cover northern UK region

11 Oct 1996

. MediaVantage s clients include McCain Foods, Fox s Biscuits and Sharp. The Arthritis and Rheumatism Council ...

THIS WEEK: ITC opens up the door to mags on television

26 Sep 1996

closer links between their brands and the programmes they sponsor. A food brand, such as Oxo ... -interest channels, such as health and beauty or food and drink stations, will also be able to have closer links ...

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