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NEWS: Brands go for doorstep delivery

19 Dec 1996

scheme being run by Northern Foods, along with FMCG companies such as Kellogg and Lever Bros....Corn Flakes are being delivered door to door with the daily pint of milk in a trial distribution scheme being run by Northern Foods, along with FMCG companies such as Kellogg and Lever Bros. Northern s dairy division, Dale Farm, is offering Lever products including Persil washing powder, Jif ...

MARKETING MIX: PROFILE; Old dog, new tricks

19 Dec 1996

, Britain s second biggest non-food brand (after Ariel). I know it sounds a bit sad, but I love ...

NEWS: STOP PRESS

13 Dec 1996

will be replaced by Louise Solomon who was to leave this month. German food body seeks new agency German food association CMA is looking for a new PR agency after 15 years with Shandwick. The Central ...

ANALYSIS: Will P&G’s bravery pay off?

12 Dec 1996

which predicted EDLP could wipe as much as pounds 60m off the bottom line of food retailers ...

NEWS: Clarion adds flavour to image of Oriental Express food range

06 Dec 1996

its frozen food label Oriental Express....Ross Vegetable Products is spending over pounds 150,000 on a public relations campaign to spice up its frozen food label Oriental Express. The company, owned by United Biscuits, has ... -launch. Clarion, which has worked for United Biscuit s Frozen and Chilled Foods division for three years ...

NEWS: Mars invites bids to join sweets brand PR roster

06 Dec 1996

. Meanwhile, the Mars-owned company Master Foods has consolidated its trade and consumer PR contract ...

CUSTOMER LOYALTY: Service with a smile’

28 Nov 1996 | by JULIAN LEE

who is spoilt for choice. Which is the reason why, from his early days in food retailing ...

NEWS: PR set to take a bigger share of marketing pie

22 Nov 1996

The UK food and drinks industries will spend an increasing amount of their marketing budgets on PR...The UK food and drinks industries will spend an increasing amount of their marketing budgets ... consultancy Datamonitor. Two reports: Marketing Strategies in UK Food and Marketing Strategies in UK ... PR expenditure will grow by 14.7 per cent to pounds 164 million in the food sector and by 25.2 per ...

THIS WEEK: Morgan takes Boots’ global role

21 Nov 1996

at Cadbury Schweppes and General Foods. He joins BHI as the company is investing heavily ...

SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; CATEGORY ONE: New launches

14 Nov 1996

. In the 80s it was a minor cat food label in a market dominated by Whiskas Supermeat. Sales were stable ...

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