19 Dec 1996
.
The marketing structure at GD s UK subsidiaries Danone and HP Foods is
likely to resemble that of their sister ...
what s going on?
It may be the third biggest food company in Europe, the world s top
biscuit ...
19 Dec 1996
French food company Groupe Danone has axed the marketing director s
position at its yoghurt...French food company Groupe Danone has axed the marketing director s
position at its yoghurt subsidiary, Danone, as part of the restructure
of its UK business, which last week saw the departure of HP Foods
marketing director, Andrew Marsden.
The group, which ranks third in Europe behind ...
19 Dec 1996
MD Foods is to double the advertising spend on Lurpak butter to pounds
4.5m next year to back...MD Foods is to double the advertising spend on Lurpak butter to pounds
4.5m next year to back the launch of its first brand extension, Lurpak
Spreadable.
The Danish dairy company will screen two ...
in
the new year.
MD Foods is using the launch to attack its principal competitor,
Anchor, which ...
19 Dec 1996
,
Britain s second biggest non-food brand (after Ariel).
I know it sounds a bit sad, but I love ...
19 Dec 1996
| by DAVID TEATHER
for that . It s like arranging
marriages.
Andrew Marsden, former marketing director of HP Foods which has ...
13 Dec 1996
| by EMMA HALL
cites the AA s successful
defence of self-regulation, especially in food advertising, its fiscal ...
13 Dec 1996
Andrew Marsden (left) has quit H. P. Foods following a decision by
Danone, H. P. s French parent, to decentralise marketing across its
brands. It is understood that H. P. Foods may continue without a ...
-house. Marketing Week
The senior marketing manager at McCain Foods, Eric Jagger, responsible
for the deal ...
13 Dec 1996
of
appropriating various editorial styles with arresting images of homeless
people and the food they are forced ...
13 Dec 1996
| by BRENDAN LLEWELLYN
-back facility is as much
banking as they want from a food retailer. Whatever serious banking
might be ...
13 Dec 1996
| by GERARD STAMP
: Kim Knott
Production company: Eclipse
Exposure: National TV
Van den Bergh Foods ...