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NEWS: Granada and Sky plan eight-channel venture

, Food and Wine, Granada Good Life, and Granada Men and Motoring. Granada and Sky are also working ...

THIS WEEK: Patak’s signs up Hollywood film director for TV

Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe to shoot its first...Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe to shoot its first national television campaign, which will break in the new year. The company is also boosting its advertising budget by a third, to pounds 1m, for the campaign, aimed at building a reputation for culinary ...

THIS WEEK: Lobbyists push for rule change on TV sponsors

are not allowed to sponsor it. Food manufacturers, for example, cannot sponsor cookery programmes ...

FEATURE: COST CONSULTANTS ARE THEY WORTH IT?

S. C. Johnson Wax, Argos and Somerfield. Began his career at General Foods, latterly as its ... International Pedigree Clients include Unilever, RHM Foods and Abbey National. Started his career ...

NEWS: Saatchis picks up Dr Pepper revamp

and distribution control of the brand from Food Brokers, which has distributed Dr Pepper since the drink ...

THIS WEEK: Spam pursues upmarket image

The makers of Spam are turning to TV to rid the product of its association with school dinners and Monty Python sketches. Newforge Foods, which makes the pounds 10m canned meat product, has ... from an image problem, said Rob Lucas, Newforge Foods marketing manager. But Spam is upmarket ...

SUPPLEMENT: MARKET RESEARCH; Pushing all the right buttons

Productions, the producers of Food and Drink, to meet a strategic brief. What was needed ...

NEWS: Burger King aims new push at youth market

. Snelgrove said: Fast-food ads are always predictable and full of happy, smiling people. We wanted ... of the ad, but it was a challenge to incorporate food shots into the film and keep it looking cool at the same time. We have created a refreshing change in fast-food advertising. The commercial ...

MEDIA: PERSPECTIVE; ITV must cultivate smaller clients or lose revenue to C5

between Laser Sales and the food company, Ross Young, whose American Dream desserts is a nice brand ...

 

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