10 Nov 1995
Winner
title: Untitled
Agency: CIA Medianetwork
Client: Food Giant...Winner
title: Untitled
Agency: CIA Medianetwork
Client: Food Giant
In May 1995 Food Giant, a division of Somerfield Foodmarkets, launched a
new campaign based on the proposition What will you do with the money
you save? CIA Medianetwork worked closely with both the client ...
10 Nov 1995
For years and years, companies that advertised food always did so by
saying the food tasted very...For years and years, companies that advertised food always did so by
saying the food tasted very nice. But recently I ve been alarmed by a
new style of food advertising - toilet humour.
I have never been a fan of puerile toilet humour, so imagine my surprise
when driving down the street I ...
10 Nov 1995
up the
best food ad award for Tesco s rival, Sainsbury s, with its campaign to
raise awareness ...
for the Scottish Opera. CIA Medianetwork scooped the media planning
award for its Food Giant campaign.
See ...
10 Nov 1995
| by EMMA HALL
.
Snelgrove said: Fast-food ads are always predictable and full of happy,
smiling people. We wanted ...
of the ad, but it was a challenge to incorporate
food shots into the film and keep it looking cool at the same time. We
have created a refreshing change in fast-food advertising.
The commercial ...
10 Nov 1995
| by MICHELE MARTIN
for guerrilla warfare against food
advertising lobbyists. Through its newly launched food advertising unit ...
groups such as the National Food Alliance calling for bans on
advertising to children (Campaign, also ...
s food unit seems set to embark on a similarly rigorous strategy.
With the emphasis on educating ...
10 Nov 1995
| by SUSIE PINE-COFFIN
found
amongst the utility groups, food and chemical companies and service
industries ...
10 Nov 1995
| by CAROLINE MARSHALL
through the line by AMV and others
into TV and press ads, in-store posters and food guides, direct mail ...
10 Nov 1995
| by JEREMY SLATER
s appalling injury figures should have given both the firework
industry and the Government some food ...
10 Nov 1995
| by KAREN YATES
of dealing with
multiple retailers, Cannon moved into the stomachs of her consumers at
H. P. Foods ...
10 Nov 1995
| by EMMA HALL
.
But Jeremy Woods, who, as marketing manager of instant hot snacks at CPC
foods is in charge of the Golden ...