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SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Midland Independent Newspapers plc Award: Media Planning Award of the Year

Winner title: Untitled Agency: CIA Medianetwork Client: Food Giant...Winner title: Untitled Agency: CIA Medianetwork Client: Food Giant In May 1995 Food Giant, a division of Somerfield Foodmarkets, launched a new campaign based on the proposition What will you do with the money you save? CIA Medianetwork worked closely with both the client ...

DIARY: I’m only a punter but...

For years and years, companies that advertised food always did so by saying the food tasted very...For years and years, companies that advertised food always did so by saying the food tasted very nice. But recently I ve been alarmed by a new style of food advertising - toilet humour. I have never been a fan of puerile toilet humour, so imagine my surprise when driving down the street I ...

NEWS: Lowe Howard-Spink scoops awards for regional press ads

up the best food ad award for Tesco s rival, Sainsbury s, with its campaign to raise awareness ... for the Scottish Opera. CIA Medianetwork scooped the media planning award for its Food Giant campaign. See ...

NEWS: Burger King aims new push at youth market

. Snelgrove said: Fast-food ads are always predictable and full of happy, smiling people. We wanted ... of the ad, but it was a challenge to incorporate food shots into the film and keep it looking cool at the same time. We have created a refreshing change in fast-food advertising. The commercial ...

CLOSE-UP: LIVE ISSUE/PRE-EMPTING AD CURBS; Industry opens new fronts in battle to beat bans

for guerrilla warfare against food advertising lobbyists. Through its newly launched food advertising unit ... groups such as the National Food Alliance calling for bans on advertising to children (Campaign, also ... s food unit seems set to embark on a similarly rigorous strategy. With the emphasis on educating ...

NEWS: Survey shows staff costs are hitting PR profits

found amongst the utility groups, food and chemical companies and service industries ...

INTEGRATED: PICK OF THE MONTH IN ASSOCIATION WITH ROYAL MAIL

through the line by AMV and others into TV and press ads, in-store posters and food guides, direct mail ...

CAMPAIGNS: Public Education; Safety first on fireworks night

s appalling injury figures should have given both the firework industry and the Government some food ...

CLOSE-UP: CLIENT OF THE WEEK; A happy conclusion for W&D’

of dealing with multiple retailers, Cannon moved into the stomachs of her consumers at H. P. Foods ...

INTEGRATED: INTEGRATED ISSUES; Why are fmcg advertisers fighting shy of using direct mail?

. But Jeremy Woods, who, as marketing manager of instant hot snacks at CPC foods is in charge of the Golden ...

 

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