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Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

responsibility for all marketing activity and brand communications, non-food marketing, customer insight ... beyond food, Warby is steering the retailer on a course of solid growth in both sales and profits. 6 ...

Brands gear up for Social Bowl

31 Jan 2013

to the ad breaks following its 90-second 2012 spot, while the food brand Wonderful Pistachios has ...

Lance Armstrong and Tesco offer lessons in brand trust

23 Jan 2013 | by Rachel Barnes

Wags were quick out of the stalls with their predictable Tesco horse-burger gags . But this was no time for horsing around - undoubtedly, a high-profile incident like this, not to mention the repulsion factor involved, has damaged consumer trust in the Tesco brand. When it comes to the food we eat ...

Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

the fast-food chain attempting to pull the campaign within two hours, its detractors are still using ... projectile vomit his food all over the restaurant during a 6th grade trip'. Social media has a powerful ...

EE set to sign commercial tie-up with Wembley

28 Nov 2012 | by John Reynolds

of Wembley Stadium" and commercial tie-ups in the food, soft-drink, confectionary and travel categories ...

Subway plots long-distance branded races

16 Oct 2012 | by John Reynolds

The fast-food brand, which already sponsors the New York marathon, recently trialled a 5km run in Northern Ireland. The Subway Love Your Heart Family 5K run took place on 30 September and included a partnership between Subway and Heart Research UK. Subway plans to continue the partnership with the charity ...

Nike, Google and Coca-Cola are 'most desirable clients'

18 Sep 2012 | by Matthew Chapman

11 19 Colgate 6 11 31 28 20 Kraft Foods 5 37 17 10 ...

Food & Drink: Coca-Cola fizzes up Olympic Torch Relay

13 Sep 2012 | by John Owens

Coca-Cola was one of the London 2012 Olympic Torch Relay's three partners. Through its sponsorship, Coca-Cola was able to choose several people to be torchbearers. As the only sponsor with the rights to bring live music to the Olympic Torch Relay, it was also allowed to host free concerts along the...

Think BR: London 2012 - the branded content Olympics

10 Sep 2012 | by Graham Hodge

the most brand-weary visitor to the Olympic Park. The jumble of food concessions and megastores on London ...

Trading places: this week's people moves

07 Sep 2012 | by Daniel Farey-Jones

. ( Marketing ) Premier Foods has hired Claire Harrison-Church , who introduced Sainsbury's 'Live Well ... the marketing for Dairy Crest's food brands. ( Marketing ) GlaxoSmithKline (GSK) has appointed Procter ... to media planning, buying and strategy. ( Media Week ) Iceland Foods has hired former Aldi managing ...

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