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News round-up: StreetGames, Sports Direct and Albion Drive

17 May 2013

in Israel. Pret A Manger , the UK-based fast-food outlet, has appointed Sharp Communications as its ...

Pitch update

16 May 2013

. Oystercatchers has also been busy working on the pitch for the Asian-inspired food chain Itsu . Two agencies ...

Government warned to treat brand link-ups with caution

16 May 2013 | by Louise Ridley

involved partners including Asda and The Co-operative Food. But the new rules must be approached ...

BMB partners with Kelner to launch PR arm

16 May 2013 | by Louise Ridley

Foods, Microsoft and Virgin Money. McGuinness, the Seven Dials chairman, said: "Most clients aren ...

Ad agency BMB enters PR with ex-Independent editor Simon Kelner

16 May 2013 | by Louise Ridley and PRWeek reporters

Foods, Microsoft and Virgin Money. BMB announced plans for a PR operation in 2010, but discussions ...

PR agencies claw back digital business from specialist shops

16 May 2013 | by Loulla-Mae Eleftheriou-Smith

digital and PR briefs. The frozen food brand's marketing director Margaret Jobling moved the social ...

Campo Viejo brings Spanish culture to London’s South Bank in experiential first

14 May 2013 | by Gemma Charles

‘Streets of Spain’ festival which aimed to showcase the best of the country’s food and culture....Held on London s South Bank last week, the centrepiece of the festival was a recreation of Barcelona s renowned food market La Boqueria, which enabled authentic stallholders to sell their delicacies in the capital for the first time. The festival was visited by 160,000 people with 540 taking part in free ...

Rising utility bills the leading worry for UK consumers

13 May 2013 | by John Reynolds

%) Rising food prices (22%) Debt (19%) Job security (18%) Rising fuel prices (14 ...

LMFM challenges bakers to be Brave on World Baking Day

13 May 2013 | by Jeremy Lee

The agency has conceived a global initiative called Bake Brave. It has collated 100 cake recipes of varying complexity from celebrity chefs and food editors, on the Worldbakingday.com website. People can then choose which to attempt. LMFM is managing the social channels and coordinating the 100 Bake Brave ...

Sainsbury's capitalises on own-brand growth with TV push

10 May 2013 | by Matthew Chapman

The television spot attempts to communicate the "quality" of the food it sells in the 'by Sainsbury s' range with an "everyday food made special by Sainsbury s" message. Television activity ... for nearly 40% of the supermarket s food sales. Meanwhile, the retailer revealed it has now completed ...

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