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Asda readies new 'Chosen by kids - approved by mums' grocery range

The supermarket has applied to trademark the phrase Chosen by kids approved by mums and an accompanying logo, covering food and soft-drinks categories. Asda already offers a child-friendly range called Great Stuff, which aims to appeal to one- to seven-year-olds via colourful packaging and attract ...

Morrisons partners Lakeland to launch online kitchenware offering

with the launch of its online food offering. The development of the co-branded kitchenware website is being ... executive, who also holds the role of managing director of Morrisons online non-food. This follows news ... Digital, to develop the user interface for its upcoming online food site. It is understood IT services ...

Staniforth directors launch Rule 5 agency following closure

media content.' The new agency is launching with clients in the food, sports and media sectors ...

Woman's Own refreshes magazine and launches standalone website

The magazine, which also celebrates its 80th birthday in October, will feature new-look fashion, food and beauty content and twice as many real-life stories from tomorrow's issue (4 September). TV presenter Lorraine Kelly will join the magazine as a columnist and will give readers a snapshot of her world ...

Hovis takes on Kraft with breakfast biscuit

with money-off coupons. The marketing campaign will run for the next 12 months. Premier Foods, the owner ... directly against Kraft brand Belvita. According to Premier Foods, the breakfast biscuit category which ...

Telegraph Media Group launches Magazine Toolkit

Food and Drink. Follow @nickbatten2 ...

Octopus Group launches consumer agency Union Street

championing independent food and drink producers, will work with Union Street on its summer launch programme ...

Tesco postpones online Marketplace launch campaign

on board. Marketplace is intended to boost Tesco s online non-food credentials, so it will be viewed ...

Batchelors targets women with 'female Pot Noodle'

Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli

Hearst Magazines launches women's quarterly

, as well as a "fresh approach" to fashion, food, homes and gardens, consumer issues and finance ...

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