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Arif Durrani: Cannes 2012 suggests doing good is now good business

. Noting it was very easy to criticise Olympics sponsorships of fast-foods and soft-drinks, he said, "I m ... Grand Prix too. The animated campaign promoted the company's use of food from sustainable farming ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Unilever launches global charity foundation

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP...changing world. One where populations are growing, water is becoming increasingly scarce, and where food ...

Interactive: Twelve ideas for 2012

really want is leadership, whether in politics or the frozen-food aisle. 'The key is not to spend your ...

Mars pledges to eradicate emissions by 2040

already has a global commitment to only advertise food, snack and confectionary products to people over ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...

Unilever chief to warn over global crisis in food output

Unilever's chief executive Paul Polman is expected to announce that the global crisis in food

Government receptive to food industry, says Sainsbury's chief

David Cameron's coalition government is "open-minded" and "listening", but the food industry does..., the food industry research body of which he is president. He also sits on the government's council ... the coalition's stance on the food industry, saying it was "listening" as Sainsbury and other brands continue ... conference speaker Richard Brasher, commercial and marketing director at Tesco. King argued that food ...

Puma chief aims to spread social awareness to consumers

matters ranging from the financial crisis to food security. Zeitz claimed the average Puma consumer ...

 

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