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Fortnum & Mason blends tradition and modernity

Perhaps best known for its upmarket food, the quintessential British retailer seeks to strike a

Embattled Morrisons bets on Ant and Dec partnership

, in November, after concerns were raised by Dalton Philips, chief executive, about its fresh food proposition ... food occasion. Simon Daglish, commercial director at ITV, said: "This is a great example of what ...

Pernod Ricard signs up Jamie Cullum for music marketing activity

A series of experiences will bring together food from renowned French chefs and after-dinner performances from well-known musicians, across France and the UK. The 'Martell Very Special Nights' drive is aimed at "celebrating the after-dinner drinking occasion" and will launch in November. The activity ...

Subway plots long-distance branded races

The fast-food brand, which already sponsors the New York marathon, recently trialled a 5km run in Northern Ireland. The Subway Love Your Heart Family 5K run took place on 30 September and included a partnership between Subway and Heart Research UK. Subway plans to continue the partnership with the charity ...

Adidas targeted with giant 'exploitation' projection at Olympic Park

to work overtime, cannot afford decent food and live in squalid conditions, according to War on Want ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Think BR: Brands should be banging the drum for festival marketing

in anything from music and sports to food and fashion, with men and women from 16 to 60 buying tickets ...

Richmond brand to air nude farmer ad

Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature..., meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ... and stands, which will offer shoppers the chance to try the cooked ham. Kerry Foods launched its Richmond brand into the cooked ham category in the UK in May. The Irish food manufacturer claims the product ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Weight Watchers makes high-street debut with branded store

personalised weight-loss sessions and selling only its own food and drink....the packaging for its 250 Weight Watchers food products this month to make them more identifiable ...

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