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McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

The fast-food chain s marketing, by Leo Burnett, was praised by the judges for contributing to 24 consecutive quarters of growth. It also won the Long-Term Marketing Excellence and Employee Engagement Awards. This is a business at the top of its game, with campaigns demonstrating terrific integration. A phenomenal ...

Unilever tops 2012 Marketing Society Awards nominations

Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Interactive: Twelve ideas for 2012

really want is leadership, whether in politics or the frozen-food aisle. 'The key is not to spend your ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Waitrose, Jon Goldstone, marketing director of Premier Foods, and Jan Gooding, global brand ... marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...

We'll Call You - Pret A Manger

. Mktg - I was told it would cover food and coffee. Pret - It's a hoax. Mktg - Are there any real ... was able to give me details of Christmas food with in the store, but her tone on occasions was slightly off ...

We'll Call you: Coke

chemical reaction in food and in our bodies is occurring continuously. An example is when fat goes around ...

Older,richer,wiser? Marketing to the over 50s video webcast

From segmentation through to hitting on the right channels and tone, this video offers best practise and food-for-thought to marketers in all industries. SpeakersChannel.tv videos fuse conference presentations and backstage speaker interviews to provide a range of perspectives from the front line ...

TNT Post looks to text response to bring new business

to donate to its charity partner, the UN World Food Programme. By texting FOOD GIVE to 60123, approximately ...

 

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