23 Dec 2009
| by Susan Billinge
It must be Christmas, the TV is over-run with ads for food and department stores, all tugging ...
of adverts...food adverts... I suppose they're appropriate for Christmas."
Laurence, 25, mentioned ...
too believe."
Iceland party food ads also came under scrutiny. Chris said: "I absolutely hate them ...
LONDON - Food and drink marketers were praised for pre-empting the threat of regulation...of the hot topics debated at the Opening Up Food Drink' event, which saw senior fmcg marketers ...
and Ben Pearman of Bird's Eye. Food and drink industry round table: marketers look ahead ...
LONDON - Pet food brand Go-Cat, owned by Purina, has launched a humourous campaign featuring a
12 Nov 2009
| by Staff
the country by truck to cook festive Christmas food.
11 Nov 2009
Home is the central theme to Waitrose s marketing strategy this Christmas, at a time where food plays a pivotal role in bringing people together. The visuals are an edited version of last year's Waitrose Christmas ad. ...
11 Nov 2009
| by Susan Billinge
LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest...Our interviews with members of the public about how advertising influences their food and drink ...
that deliver measurable impact on sales. Most people interviewed were unconvinced of the effectiveness of food ...
equipment and seeds, encouraging both teachers and children to grow their own food. The campaign included ...
of the tie-up, Camilla will perform at Waitrose-acked food events including The Taste of Christmas festival ...
27 Oct 2009
The ads will run before new show Family Supercooks , produced in association with the FSA on the Good Food Channel. ...
19 Oct 2009
its range of food under the new strapline "it has to be Heinz".
15 Oct 2009
A range of obscure food combinations are exhibited in an art gallery space in this latest work