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Brands connect TV and video advertising

16 Jan 2013 | by Jane Bainbridge

, director, global media, foods, Unilever: Wherever/whenever is the mantra; consumers don't want ... sales, then you have it wrong. AROUND THE TABLE Asad Rehman director, global media, foods ...

Why making sense makes perfect sense

28 Nov 2012 | by Remco Marinus, Lemz

to get creative with leftover food or encouraging people to say "Good morning" to each other more often ...

From the inside out

07 Dec 2011 | by Robin Gadsby, Forever Beta

Indian food and watching cricket or Formula One races. This led us to the brand positioning of "tastes ...

Dynamic Integration

07 Dec 2011 | by Colin Mitchell, Ogilvy & Mather

? What if the debate about nutrition changes (from sugar to food quality, for example)? What if retailers ...

Back to basics

10 Nov 2011 | by Sheree Hellier, Institute of Direct and Digital Marketing

children (all useful stuff when you have to sell a double-page ad in between the travel and food sections ...

The Big Digital Debate: The Panel

24 Nov 2010

. A role as marketing manager at Mattesons Kerry Foods followed before Power joined Burger King ...

Beyond Distraction

15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7

, there are interesting parallels here between "content grazing" (or media snacking, as it used to be called) and the fast-food ... , whereas with the fast-food industry the effect was easy to see, the effects of Distraction Culture ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

 

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