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Appointment to View: Behind the scenes of the Morrisons Christmas ad

Market, just outside London. The ad was directed by Paul Weiland. Morrisons' food is the main focus of the ad. All the food was shot in close-up at Black Island studios, where an industrial kitchen ...

BR Video: M&S should improve sub-brands and cut prices

times per week "mainly for the food" and the non-iron shirts, but he felt M S was missing a trick and should expand into hot food. The video was produced by Vox Pops International on behalf of Brand ...

BR Video: Is Burger King or McDonald's the home of value and quality?

McDonald's food contained "too much sugar". Burger King "tastes healthier", said receptionist Maria ...

BR Video: Brands should pick up bill for Change4Life, says public

idea for the government to ask food and drink brands to make financial contributions to the campaign ... t have the cash to do it so food and drinks companies should come forward." Remy, 55, said it was a ...

BR Video: Consumers prefer to buy British

and pieces on the packaging." We also asked people which other food products they bought or admired ...

Premier Foods buoyed by Hovis advertising

LONDON - Premier Foods, whose brands include Hovis and Branston Pickle, has reported a 6...The company reported sales of 2.66bn, up 2.2% on the year, and said it was confident of lifting its 1.68bn branded food sales again in 2010. It increased its marketing spend by 11% on the year to 91m. Strong performers in the Premier Foods portfolio included Hovis, Batchelor's soup and noodles ...

BR Video: Coca-Cola and M&S ads fill consumers with festive cheer

It must be Christmas, the TV is over-run with ads for food and department stores, all tugging ... of adverts...food adverts... I suppose they're appropriate for Christmas." Laurence, 25, mentioned ... too believe." Iceland party food ads also came under scrutiny. Chris said: "I absolutely hate them ...

BR Video: Consumers downplay influence of food and drink ads

LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest...Our interviews with members of the public about how advertising influences their food and drink ... that deliver measurable impact on sales. Most people interviewed were unconvinced of the effectiveness of food ... equipment and seeds, encouraging both teachers and children to grow their own food. The campaign included ...

Ambrosia in retro TV push for new pudding range

LONDON - Ambrosia is tapping into the British public's autumnal comfort food cravings with a new...marketing investment over three years for Ambrosia, which is part of Premier Foods. The Ambrosia Puds range ...

BR Video: Consumers more wary of organic food after FSA's verdict

LONDON - Some consumers said they would think again about buying organic food following the Food...Last week an independent review commissioned by the FSA found that there was no evidence of additional health benefits from eating organic food . Interviewees were mixed in their opinions regarding ... think again. "Organic is more expensive and if it's the same as the regular [food] then what ...

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