, which does not sell food in-store.
In addition, it will also experiment with opening its first ...
15 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...
09 May 2012
| by Russell Ramsey, executive partner, JWT London
stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...
07 Mar 2012
| by David Hackworthy, strategy partner, The Red Brick Road
McDonalds ad plays on the emotional appeal of fast food without being too schmaltzy....'ve always carried a torch for McDonald's, even though it got a super-sized shellacking from food lobbyists ...
in which the creative plays out makes the spot work: more human connection, less food porn.
This work ...
the jump on McDonald's in terms of making tasty food, but McDonald's understands how to connect the brand ...
16 Nov 2011
| by Tony Quinn, head of planning, JWT London
Ad promoting health-food and supplements chain's loyalty card inspires 'handout dread'....known for giving us great deals on health foods and supplements', it would appear.
From there we get ...
09 Nov 2011
| by Beeker Northam, Executive strategic director, Dentsu London
.
The initiative is brilliant, but the strategy of 'a smallish company that cares about its food' isn't enough ...
26 Oct 2011
| by Nick Darken, Executive creative director, Albion
spending.
With sales across the grocery sector in decline and record inflation pushing the cost of food ...
08 Jun 2011
| by Ryan Newey, Co-founder, Fold7
. However, the US is not necessarily the country we look to when considering food choices, especially ...
's just me, or maybe it's an English thing. My mum always told me not to play with my food, and mums know ...
18 May 2011
| by Matty Tong, Head of planning, Publicis UK
Skip to the full table
Coca-Cola is very clear about its gender segmentation: Coke Zero for the chaps and Diet Coke for the girls. Coke Zero took a while to take off, but the black can is everywhere these days.
In contrast, as with many other sugar-free food and beverage brands, Diet Coke targets women ...
17 Nov 2010
| by Ed Owen
times per week "mainly for the food" and the non-iron shirts, but he felt M S was missing a trick and should expand into hot food.
The video was produced by Vox Pops International on behalf of Brand ...