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Starbucks to push food line

its food offering....Pemberton Whitefoord created the new-look packaging, which is being rolling out across Starbucks 535 UK stores. A source said Starbucks is seeking to turn around perceptions of its food, as customers frequently accompany their coffee with sandwiches from retailers they perceive to be food ...

Kronenbourg set for 'food' activity

Kronenbourg 1664 as a lager to be enjoyed with food....Heineken has similarly positioned itself as a food accompaniment in experiential work at Heineken Cup rugby ...

FSA calls food safety ad pitch

LONDON - The Food Standards agency has kicked off a review of its advertising arrangements and has...and cooking of foods in an attempt to drive down cases of food poisoning. An above the line campaign is timed ... the umbrella branding pitch does not include briefs for the FSA s food labelling and salt-reduction education ... of roster status meant a review of the account was inevitable. The FSA s most famous food safety ...

OrganiPets launches pet food with P&W packaging

-up pet food company OrganiPets, which launches this week....The packaging design features cats and dogs in care-free environments where they are able to be themselves, such as running through a meadow, to reflect OrganiPets promise of organic and natural pet food ... passion in life -- to make great food for the cat or dog you love. We wanted to create a design ...

CAP cracks down on non-broadcast food ads

on the promotion of snack foods and soft drinks to children....the frequency and volume of food and drink to children, describing its performance as extremely disappointing . The rules are intended to stop snack food and soft-drink makers side-stepping Ofcom s new restrictions on TV ... restrictions, which bring the rules covering food and drink promotion to children in non-broadcast media more ...

Birds Eye leads revival in frozen food sector

prompted the UK's frozen food sector to return to growth, according to the latest TNS Worldpanel data...The value of the retail frozen food increase by 2.8% to 4.5bn in the year to 17 June compared ... s positive outlook for the improvement in the frozen food market, manufacturers still lack confidence in the sector. Last week, Premier Foods put its frozen food businesses up for sale, including Sharwood s ready ...

Food firms focus on parents in wake of new rules

for foods high in fat, salt or sugar being shown during or around programmes that are made for or appeal ... Association s Food Advertising Unit. We will start to see more ads promoting healthy eating initiatives ... customers about menu changes, such as salt reductions, said a spokeswoman. The fast-food chain said ...

Waitrose managing director joins M&S as head of food

LONDON - Marks & Spencer has hired Waitrose managing director Steven Esom as director of food....S director of food Guy Farrant who has been appointed director of retail and outlets, who in turn replaces ...

Health Secretary calls for tougher junk food ad rules

LONDON - Alan Johnson, the Health Secretary, is calling for even tougher controls over junk food...food and soft drink ads are allowed because most viewers are adults. He wants this loophole in the code ... foods during children s TV programmes, but was determined to go further if the evidence supported it. We will therefore be reviewing the impact of the restriction on the nature and balance of food ...

CAP readies blanket ban on all kids' food activity

LONDON - Food and drink manufacturers will be banned from using press, outdoor and online media...The code had been in-tended to transpose Ofcom s broadcast rules on advertising foods high in fat ... -broadcast advertising to children of food and drink brands. Only fresh fruit and vegetables will be exempt. Insiders ... Kellogg, Kerry Foods and Bernard Matthews. ...

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