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Marks & Spencer "make today delicious" by Rainey Kelly Campbell Roalfe/Y&R

Marks Spencer has launched a brand campaign for M S Food that spans TV, online and print. It was created by Rainey Kelly Campbell Roalfe/Y R. One of the TV ads shows a couple having a picnic under an upturned boat in order to escape the miserable British weather. A voiceover by the actress Anna Friel says ...

Sainsbury's "by Sainsbury's" by Abbott Mead Vickers BBDO

Sainsbury s has released three 30-second TV spots to promote its own-brand range of foods. The ads, by Abbott Mead Vickers BBDO, are supported by press and outdoor executions. The "apple pie" spot shows a ... of the song and are designed to "celebrate and elevate everyday food to communicate the quality of the range ...

KFC "fresh" by BBH London

KFC has launched a 2.5 million TV ad campaign to promote the freshness of its chicken. The spot, created by Bartle Bogle Hegarty, shows the process of buying, preparing, cooking and serving chicken at the fast-food company. The ad will also run on KFC s website and be supported online by sponsored posts ...

Oxo "the magic cube" by JWT London

Oxo has launched a TV campaign to position the stock as "the magic cube". The abstract animated ad by JWT London features a woman chopping up food, which is represented as various children's play objects, such as a carrot that looks like a skipping rope. It aims to show how Oxo can transform any meal. The work ...

Lurpak "good, proper food" by Wieden & Kennedy

Lurpak has released an ad campaign, by Wieden Kennedy, spanning TV, cinema, press, out-of-home, digital, in-store and experiential. The work encourages people to look at comfort food in a new light. The TV spot, directed by Vince Squibb at Gorgeous, breaks on Sunday on ITV. The campaign was created ...

The Times/Sunday Times 'eat our words' by Grey London

, to promote the two newspapers' "fortnight of fantastic food" coverage that kicked off with the 2012 edition...The press and out-of-home campaign runs for two weeks and features large-scale food and restaurant- inspired sculptures. The work was created by Rasmus Smith Bech and Jonas Roth. The photographer was James Kirwan and the production company was Blunt. ...

Kettle Foods 'the Kettle way' by 101

Kettle Foods has released a print and digital campaign, by 101, to support its new range

Kerrygold 'The Butterman' by Karmarama

It is Karmarama s first work for the Adams Foods brand since being appointed to the business. The campaign launches Kerrygold s new softer block butter. The TV and print activity aims to communicate the care and dedication that the brand puts into its product through the fable of The Butterman, a ...

Taco Bell 'operation Alaska' by DraftFCB Orange County

A 30-second spot shows a Taco Bell food truck being airlifted to an Alaskan town called Bethal. The work was created by DraftFCB Orange County and focuses on the company s "Live M s" strapline. ...

British Airways 'height cuisine' by BBH New York

The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...

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