01 May 2009
| by Cathy Wallace
Client: The British Frozen Food Federation PR team: ONE Timescale: August 2008-ongoing Budget: In excess of 100,000 The British Frozen Food Federation (BFFF) is the leading trade association for the frozen food industry. It wanted a consumer-friendly face to promote the benefits of frozen food to a ...
14 Sep 2006
| by Alex Black
Invest Northern Ireland is on the hunt for agency support to promote the region's food...is keen for more firms to use the region.
Trade media relations will focus on promoting food from ...
consumer campaign will target food writers. ...
30 Mar 2006
| by Alex Black
Britain’s £66bn food and drink industry is hunting a figurehead to champion its cause following...been at the front and centre of newspapers for the past four years.' He added that the food and drink ...
07 Sep 2006
| by Kate Magee
Pet food company Burgess Supafeeds has appointed Blue Zebra PR to raise awareness of its product
20 Mar 2009
gave Chinese food hampers to West Midland radio stations. Competitions also ran in national consumer ...
Trader and a story in food trade bible The Grocer. Wing Yip was also mentioned on six radio stations ...
Taste food and drink festivals are held annually around the UK.
08 Aug 2007
| by Hannah Marriott
to regulate the burgeoning online promotion of junk food to under-16s....MPs on the House of Commons culture, media and sport select committee spoke amid mounting evidence of PROs targeting children via digital campaigns. Ofcom s recent legislation restricting TV advertising of products such as chewing gum and fast food to children has led to more and more PROs ...
06 Mar 2009
Campaign: Tropicana - the not so Innocent PR campaign
Campaign: Launching Parisian Nomad Food & Design's London outpost...Client: Nomad Food Design PR team: Triggerfish Communications Timescale: September 2009-March 2010 Budget: 12,000
Nomad Food Design has been established in Paris for more than ten years ...
of the city's most progressive caterers.
Objectives
- To launch the London branch of Nomad Food ...
18 May 2006
| by Hannah Marriott
Marks & Spencer will use Lexis PR to add creative sparkle to food promotion, with a brief...that all M S food is non-GM, that its fish is responsibly sourced, and that coffee and tea are Fairtrade. The agency will also assist the in-house team on seasonal food campaigns. Lexis won a pitch to secure the account (PRWeek, 17 February). It will assume the brief from current food PR incumbent Staniforth ...