16 Sep 1999
| by PAUL WHITFIELD
Freedom Food, the RSPCA-monitored farm welfare scheme, launches its
first ever advertising...Freedom Food, the RSPCA-monitored farm welfare scheme, launches its
first ever advertising campaign next week to encourage people to extend
the principle of buying free range eggs to other animals. The pounds 2m
campaign, through Crazy Horse, breaks on Monday and explains that while
many consumers buy ...
22 Aug 2007
on the packaging of food that is high in fat, sugar and salt (HFSS)..... The clampdown follows concerns that Ofcom's forthcoming restrictions on
HFSS food and drink advertising do ...
claims that most firms that
use, own and license the characters used on HFSS foods are 'failing ...
to put cartoon characters on
unhealthy foods aimed at children. ...
08 Aug 2007
| by Zara-Jane Cobb, Press planner/buyer, Vizeum
This month, Waitrose Food Illustrated reaches its all-important 100th issue....Since its inception in 1998 as Food Illustrated, and subsequent
acquisition by Waitrose in 1999, it has been positioned as the foodies'
food mag for the affluent AB market, a position that hasn ...
and sophistication that has marked out the magazine since its launch.
Articles include '100 greatest moments in food ...
05 Apr 2006
| by Craig Smith, editor
masterpiece with its proposals for new restrictions on food and drink TV advertising to children....to be enough. The proposals, unveiled last week (Marketing, 29 March), have ruled out
a total ban on food ads ...
be disproportionate to
the 'modest direct effect' that TV advertising has on children's food
by Ofcom, this respite is
a modest one. The proposals on the volume and timing of food advertising ...
LONDON - Channel 4 hopes to persuade more food brands to invest in TV advertising by offering...The broadcaster's ad sales team has set aside 1m to offer help to new-to-TV or lapsed food ...
is a response to food brands' perceived reluctance to increase TV adspend. According to Nielsen ...
online promotions. Channel 4's initiative will also allow the advertisers use of its food programming ...
Food magazine..... The Good Food website, which launches next month, will contain recipes
and advice. It will also tap into consumer concerns about food miles by
offering a postcode-search feature to help visitors source local
produce. The site will be edited by Vic Grimshaw, who was previously executive
producer on UKTV Food ...
04 Apr 2007
Waitrose is backing UKTV Food programme Market Kitchen, a daily food magazine show focusing
16 Jan 2003
UK Food, the dedicated food channel, has extended its transmission hours from 5am to 9pm. Since
19 Feb 2008
The Financial Times (FT) is launching a campaign entitled 'Lunch with the FT 2008' in association with Harden's restaurant guides.
16 Nov 2000
Wotsits this week launches its first non-snack food product, mashed Potato Shapes for mealtimes...Wotsits this week launches its first non-snack food product, mashed Potato Shapes for mealtimes. The Golden Wonder product will be backed by a new pounds 1.2m TV campaign through Bartle Bogle Hegarty, which features the animated character Willie and his girlfriend Peaches in a 1950s wartime scenario. A World War ...