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Freedom Food, the RSPCA-monitored farm welfare scheme, launches its first ever advertising...Freedom Food, the RSPCA-monitored farm welfare scheme, launches its first ever advertising campaign next week to encourage people to extend the principle of buying free range eggs to other animals. The pounds 2m campaign, through Crazy Horse, breaks on Monday and explains that while many consumers buy ...
on the packaging of food that is high in fat, sugar and salt (HFSS)..... The clampdown follows concerns that Ofcom's forthcoming restrictions on HFSS food and drink advertising do ... claims that most firms that use, own and license the characters used on HFSS foods are 'failing ... to put cartoon characters on unhealthy foods aimed at children. ...
This month, Waitrose Food Illustrated reaches its all-important 100th issue....Since its inception in 1998 as Food Illustrated, and subsequent acquisition by Waitrose in 1999, it has been positioned as the foodies' food mag for the affluent AB market, a position that hasn ... and sophistication that has marked out the magazine since its launch. Articles include '100 greatest moments in food ...
masterpiece with its proposals for new restrictions on food and drink TV advertising to children....to be enough. The proposals, unveiled last week (Marketing, 29 March), have ruled out a total ban on food ads ... be disproportionate to the 'modest direct effect' that TV advertising has on children's food preferences ... by Ofcom, this respite is a modest one. The proposals on the volume and timing of food advertising ...
LONDON - Channel 4 hopes to persuade more food brands to invest in TV advertising by offering...The broadcaster's ad sales team has set aside 1m to offer help to new-to-TV or lapsed food ... is a response to food brands' perceived reluctance to increase TV adspend. According to Nielsen ... online promotions. Channel 4's initiative will also allow the advertisers use of its food programming ...
Food magazine..... The Good Food website, which launches next month, will contain recipes and advice. It will also tap into consumer concerns about food miles by offering a postcode-search feature to help visitors source local produce. The site will be edited by Vic Grimshaw, who was previously executive producer on UKTV Food ...
Waitrose is backing UKTV Food programme Market Kitchen, a daily food magazine show focusing
UK Food, the dedicated food channel, has extended its transmission hours from 5am to 9pm. Since
The Financial Times (FT) is launching a campaign entitled 'Lunch with the FT 2008' in association with Harden's restaurant guides.
Wotsits this week launches its first non-snack food product, mashed Potato Shapes for mealtimes...Wotsits this week launches its first non-snack food product, mashed Potato Shapes for mealtimes. The Golden Wonder product will be backed by a new pounds 1.2m TV campaign through Bartle Bogle Hegarty, which features the animated character Willie and his girlfriend Peaches in a 1950s wartime scenario. A World War ...
