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Anchor Butter signs partnership with ITV's Food Glorious Food

Anchor Butter has signed a six-figure partnership with the new 'X Factor'-style ITV food show...The Arla Foods butter brand hopes to use the partnership to drive conversation around its 'Tastes like Home' messaging and drive people to visit the Anchor website to share recipes and food stories ... manager at Arla Foods, said: "The 'Food Glorious Food' association is perfect for Anchor's 'Tastes Like ...

Trust in food industry under the spotlight

was found in them, has spiralled into an international scandal. It has involved food producers, suppliers ... recently held a summit with food-trade groups and the Environment Secretary, pledging to work round ... -led benchmarking' on food testing. With no end in sight to the scandal, and revelations about further products ...

Paul Baker, model-maker and food sculptor

-cream products for Unilever. What other food sculpture have you worked on? I am often commissioned as a food sculptor. Alongside my team, we created a portrait of the Queen from sweets to commemorate the Diamond Jubilee. I have also reproduced the Abbey Road album cover using only breakfast foods, as one ...

Open up to prove British food quality

The events of the past few weeks have shocked the British food industry and dented consumer...means making it our responsibility to tell the story of food production as often and as creatively ... discussions between Defra and the food industry. We will continue to bring everyone together to think about ... conference this week, to tell the story of the food supply chain. This means opening the doors of our ...

Lurpak "good, proper food" by Wieden & Kennedy

Lurpak has released an ad campaign, by Wieden Kennedy, spanning TV, cinema, press, out-of-home, digital, in-store and experiential. The work encourages people to look at comfort food in a new light. The TV spot, directed by Vince Squibb at Gorgeous, breaks on Sunday on ITV. The campaign was created ...

Food Network launches Adam Richman campaign

Food Network UK has launched a multi-platform national ad campaign to support a special weekend...The campaign, created by Kennedy Monk, will highlight The Adam Richman Weekend , which will include shows such as Man v Food Nation , The Best Sandwich in America and Amazing Eats . The light ... the Food Network brand and we're confident it will help drive new viewers to the channel." The Adam ...

Food & Drink/Fashion: Diet Coke given designer status

Diet Coke hired Lexis to build on the brand's fashion credentials and reach a mainstream female audience of 20- to 29-year-olds. It decided to launch a limited collection that was to be created by fashion designer Jean Paul Gaultier.

Jamie Oliver's food chain in hunt for advertising agency

-inspired" lunchtime range of food with Boots and starring in a Philips ad campaign for its HomeCooker range. ...

Food & Drink: Exclusive Penfolds wine raises the bar

Wine producer Penfolds released 12 ampoules of its rare 2004 Kalimna Block 42 Cabernet Sauvignon globally, with just one going on sale in the UK on 17 August. Penfolds' parent company Treasury Wine Estates briefed Stir PR to raise awareness of the UK launch.

Do we need a ban on junk food ads?

advertising ban of foods high in fat, sugar and salt (HFSS) suggested by the BHF last week, has put ... food and drink? Is banning right and are we banning the right things? Should there be a ban ... has to know exactly what is being banned. The problem with unhealthy or "junk" food ...

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