Food event Taste of London allows members of the public to try dishes from world-renowned chefs...To elevate coverage from the food pages to news and features.
Strategy and plan
To launch tickets for the event, House PR released creative images of food carved into London landmarks. These carvings were shot ...
Canned Food UK and celebrity chef James Martin are working with PR agency Grayling to launch...The u.can cook app promotes using canned food as a recipe ingredient or snack on its own. It is hoped the app will highlight the benefits of canned food such as convenience, versatility, nutrition ...
. Steve Thomas, chairman of Canned Food UK, said: 'How people access information has changed significantly ...
01 Mar 2013
| by Joanne Denney-Finch
The events of the past few weeks have shocked the British food industry and dented consumer...means making it our responsibility to tell the story of food production as often and as creatively ...
discussions between Defra and the food industry. We will continue to bring everyone together to think about ...
conference this week, to tell the story of the food supply chain.
This means opening the doors of our ...
26 Apr 2012
| by John Owens
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
21 Jul 2010
As the Government gears up to scrap the Food Standards Agency, new research shows
that without...survey chose Kellogg s as the most irresponsible manufacturer of food high in fat, salt and sugar (HFSS ...
.
The figures came as Health Secretary Andrew Lansley prepared to scrap the Food Standards Agency, revealed last ...
per cent did not trust the industry to be properly regulated.
The traffic light system, where foods ...
23 Feb 2012
| by John Owens
The British Frozen Food Federation is the trade body for the frozen food industry, representing...Campaign: Taste, Believe, Buy Client: British Frozen Food Federation PR team: Pelican PR ...
of frozen food in food service
To prove frozen food tastes as good and is as nutritional as fresh.
PLAN AND STRATEGY
The results of research projects showing the benefits of frozen food were ...
01 Feb 2013
| by Ellie Bothwell
Diet Coke hired Lexis to build on the brand's fashion credentials and reach a mainstream female audience of 20- to 29-year-olds. It decided to launch a limited collection that was to be created by fashion designer Jean Paul Gaultier.
is Europe's first specialist food corporate comms and public affairs consultancy....to focus on the reputation of the food and beverage market from agriculture and raw materials to retail ...
and legislative measures on food issues, ranging from ingredients, additives and health claims to food security and disease prevention, are impacting our clients business. More than ever, the food industry needs to engage ...
25 Jan 2013
| by Chloe Cann
Wine producer Penfolds released 12 ampoules of its rare 2004 Kalimna Block 42 Cabernet Sauvignon globally, with just one going on sale in the UK on 17 August. Penfolds' parent company Treasury Wine Estates briefed Stir PR to raise awareness of the UK launch.
06 Dec 2012
| by John Owens
The launch of Jim Beam Honey, distributed by Maxxium in the UK, was brought forward following its successful entry into the German market. Focus PR was given fewer than seven weeks to pull off a high-profile and creative launch event for trade, media and consumers.
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