Premier Foods has appointed 101 to work as agency of record on the Cadbury Mini Rolls account....The agency won the business without a pitch. It previously worked on the Premier Foods cake brand Mr Kipling. 101 s capture of the business sees it return to the Premier Foods roster following ... in 2007 . Matt Hunt, the marketing director at Premier Foods, said: "Cadbury Mini Rolls are an iconic ...
Food Network UK has launched a multi-platform national ad campaign to support a special weekend...The campaign, created by Kennedy Monk, will highlight The Adam Richman Weekend , which will include shows such as Man v Food Nation , The Best Sandwich in America and Amazing Eats . The light ... the Food Network brand and we're confident it will help drive new viewers to the channel." The Adam ...
Wellness Foods, the owner of Rowse Honey and Dorset Cereals, has appointed UM London to its £3.... ZenithOptimedia previously handled Rowse Honey, but Wellness Foods' other brands were not supported with media spend. Independence Orchestra looks after creative activity for all Wellness Foods brands. Last year, Wellness Foods backed Rowse Honey with a 3.5 million campaign that included the brand's first TV ...
Brands including McCain and Birds Eye are backing a frozen-food awareness drive, beginning with a...The Food and Drink Federation is looking for a shop to handle an integrated brief for its Frozen Food Group. Creativebrief is handling the process. The appointed agency will be briefed to create an ad campaign that encourages people to reconsider the potential of frozen food. Agencies ...
Associated British Foods has called a review of its UK Grocery Group's £21 million media planning...World Foods, Allied Bakeries, The Jordans Ryvita Company, The Silver Spoon Company and Twinings UK ...
Kraft Foods has appointed Arc London to handle strategic shopper marketing plan for its Mikado...are thrilled Kraft Foods has appointed Arc to develop Mikado's shopper plans for 2013. This is especially ...
to start a revolution in keeping food fresh....Food Freshness Technology brought the agency on board for the retained brief following a four ... want to keep fruit fresh for longer. Also, at a time when the ability to produce and grow food ... , and we felt that College Hill s food specialists were ideally experienced to do this job for us ...
Kraft Foods is looking to create a UK digital roster across its brand portfolio....The food giant, which owns brands such as Dairylea, Cadbury and Oreo, has sent an RFI to a number of agencies as it looks to build the roster. The review is being led by Kraft s procurement team and is open to both roster and non-roster agencies. Agencies that currently work on Kraft s digital business ...
The advertising and food industries face another battle after the launch of a campaign to ban junk-food...are still exposed to the same amount of ads for unhealthy foods because they also watch programmes aimed ... Abbott, Labour's public health spokeswoman, said: "Children should be protected from junk-food ... to the volume, visibility and content of food ads. "We're more than playing our part in driving real ...
The online game was devised by creative consultancy Tayburn and attracted the attention of the Advertising Standards Authority (ASA) after a complaint by Sustain, the Alliance for Better Food and Farming. The game on the website, www.chewits.co.uk, directed an animated dinosaur called Chewie to locate all nine ...
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