27 Sep 2001
| by MARK KLEINMAN
by way of high street shops, catalogues, internet and now iTV
into the third largest non-food retailer ...
20 Sep 2001
Princes Foods has launched a three-year cause-related marketing
partnership with the British Heart Foundation, which aims to communicate
the importance of fish in a healthy diet and raise money for the
charity. Princes cans promoting the campaign will be on sale from
October. The company is also launching ...
14 Sep 2001
Starfish Communications is to promote a range of cake mixes in a
consumer-focused campaign for McDougalls Foods, a division of food giant
Rank Hovis McDougall.
The initial focus of the work ...
mixes, particularly to the food media, required an innovative approach: