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BRAND HEALTH CHECK: Can Argos hold onto a position of strength? - As one of the largest non-food

27 Sep 2001 | by MARK KLEINMAN

by way of high street shops, catalogues, internet and now iTV into the third largest non-food retailer ...

STOP PRESS: Princes Foods launches marketing partnership

20 Sep 2001

Princes Foods has launched a three-year cause-related marketing partnership with the British Heart Foundation, which aims to communicate the importance of fish in a healthy diet and raise money for the charity. Princes cans promoting the campaign will be on sale from October. The company is also launching ...

Starfish Comms wins McDougalls Foods cake work

14 Sep 2001

Starfish Communications is to promote a range of cake mixes in a consumer-focused campaign for McDougalls Foods, a division of food giant Rank Hovis McDougall. The initial focus of the work ... popularising baking mixes, particularly to the food media, required an innovative approach: 'Some ...

 

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