25 May 2001
| by JENNY WATTS
Premier International Foods has appointed Fallon and Delaney Lund
Knox Warren & Partners to its pounds 6 million creative account.
The two agencies scooped the business after Premier decided ...
International
Foods, said: "All agencies developed strong proposals but DLKW and
Fallon struck us ...
25 May 2001
| by JENNY WATTS
Premier International Foods has appointed Fallon and Delaney Lund
Knox Warren & Partners to its pounds 6 million creative account.
The two agencies scooped the business after Premier decided ...
International
Foods, said: "All agencies developed strong proposals but DLKW and
Fallon struck us ...
25 May 2001
| by JENNY WATTS
Premier International Foods has appointed Fallon and Delaney Lund
Knox Warren & Partners to its pounds 6 million creative account.
The two agencies scooped the business after Premier decided ...
International
Foods, said: "All agencies developed strong proposals but DLKW and
Fallon struck us ...
25 May 2001
| by JENNY WATTS
Premier International Foods has appointed Fallon and Delaney Lund
Knox Warren & Partners to its pounds 6 million creative account.
The two agencies scooped the business after Premier decided ...
International
Foods, said: "All agencies developed strong proposals but DLKW and
Fallon struck us ...
24 May 2001
| by TANIA MASON
Premier International Foods, owner of Typhoo Tea and Smash, has
added Fallon to its ad roster, and retained Delaney Lund Knox Warren,
following a five-way pitch.
The appointment is a major gain for Fallon. It will handle the pounds
3.3m Typhoo brand, which represents over half the company's marketing ...
24 May 2001
| by TANIA MASON
Premier International Foods, owner of Typhoo Tea and Smash, has
added Fallon to its ad roster, and retained Delaney Lund Knox Warren,
following a five-way pitch.
The appointment is a major gain for Fallon. It will handle the pounds
3.3m Typhoo brand, which represents over half the company's marketing ...
24 May 2001
| by EMMA REYNOLDS
Mars-owned Pedigree Masterfoods is updating its Pedigree dog food
brand in a pounds 10m campaign ...
.
Axe admits the move is also the result of a shift in the pet-food market
away from fuel-oriented products to those with health benefits,
resulting in previously specialist foods becoming more widely ...
24 May 2001
| by EMMA REYNOLDS
Mars-owned Pedigree Masterfoods is updating its Pedigree dog food
brand in a pounds 10m campaign ...
.
Axe admits the move is also the result of a shift in the pet-food market
away from fuel-oriented products to those with health benefits,
resulting in previously specialist foods becoming more widely ...
18 May 2001
| by CAMILLA PALMER
The man behind last week's appointment of BMP DDB to handle the
Food Standards Agency's account ...
public
confidence in the UK's troubled food industry.
Reporting directly to the Department of Health, its remit was to set the
agenda on food-related issues, to lobby on behalf of consumers fed up ...
11 May 2001
| by IAN DARBY
of recent food scares including foot-and-mouth and
BSE.
The Food Standards Agency (FSA) has ...
of several issues
starting with a campaign focusing on food hygiene that breaks in the
autumn ...
.
The FSA was launched a year ago to bring all aspects of food safety and
standards, 'from farm to fork ...