Heinz has handed its 5 million integrated baby food account to WCRS after a pitch against Saatchi 3 million in revamping its baby food range and launching an organic option called Simply, for which Brann Ellert created a 1 million campaign. Creative work is unlikely to break soon ...
The Food Standards Agency is to target the catering sector in an attempt to cut incidents of food poisoning by 20 per cent over the next five years. An initial six-month PR campaign ... of food hygiene. PR will be co-ordinated by the FSA's in-house team, headed by comms director ...
KP Foods has handed consumer PR work for its Hula Hoops brands to Revolver Communications. The six-figure appointment comes just a month after Lexis Public Relations resigned its extensive consumer PR brief with KP parent United Biscuits, which included work for the crisps brand (PRWeek, 2 ...
The 1 million Nutricia baby foods account is being put up for pitch following Abbott Mead Vickers BBDO's decision to end its 21-year relationship with the company. The parting is owing to the declining above-the-line support for Nutricia's Cow & Gate and Milupa brands as the company puts more ...
Heinz has picked WCRS to handle the advertising for its baby food portfolio as it attempts to step up its assault on the baby food market. WCRS triumphed in a three-way pitch against Saatchi 3m overhaul this year of Heinz's baby food portfolio. The shake-up included the launch ...
LONDON - Heinz has handed its above-the-line baby food account to WCRS after a pitch against...The appointment comes as Heinz seeks to reposition its baby food range and move the advertising ... buying will remain with Starcom Motive. Leo Burnett did not pitch for the baby food business, thought ... in revamping its baby food range, with new packaging, recipes and an organic option called Simply. Brann Ellert ...
Associated British Foods has appointed the Palmer Hargreaves agency in Leamington Spa to raise awareness of its Speedibake range of part-baked frozen food and pastries among leading supermarkets and the food service industry. ...
across all Northern Foods businesses, ending a six-month search to fill the vacancy. Reporting ... that make up the Northern Foods portfolio. These house brands such as Eden Vale chilled foods, Ski ... responsibility for Northern Foods' agency roster, which comprises Partners BDDH, St Luke's and PHD ...
The advertising industry will co-operate with groups campaigning to curb the promotion of food ... industry and its critics was recognised at the sixth annual conference of the Food Advertising Unit ... ." The conference heard calls for curbs on ads by the consumer groups Sustain and the Food Commission, while ...
The Incorporated Society of British Advertisers (ISBA) has warned the Food Standards Agency (FSA) against taking a "dangerously interventionist" approach to food advertising, following the FSA ... as the catalyst for heavyweight regulation of food advertising and is determined to use its lobbying muscle ...
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