14 Dec 2001
Heinz has handed its 5 million integrated baby food account
to WCRS after a pitch against Saatchi 3 million
in revamping its baby food range and launching an organic option called
Simply, for which Brann Ellert created a 1 million campaign.
Creative work is unlikely to break soon ...
14 Dec 2001
The Food Standards Agency is to target the catering sector in an
attempt to cut incidents of food poisoning by 20 per cent over the next
An initial six-month PR campaign ...
of food hygiene.
PR will be co-ordinated by the FSA's in-house team, headed by comms
14 Dec 2001
KP Foods has handed consumer PR work for its Hula Hoops brands to
The six-figure appointment comes just a month after Lexis Public
Relations resigned its extensive consumer PR brief with KP parent United
Biscuits, which included work for the crisps brand (PRWeek, 2 ...
The 1 million Nutricia baby foods account is being put up
for pitch following Abbott Mead Vickers BBDO's decision to end its
21-year relationship with the company.
The parting is owing to the declining above-the-line support for
Nutricia's Cow & Gate and Milupa brands as the company puts more ...
13 Dec 2001
| by RAVI CHANDIRAMANI
Heinz has picked WCRS to handle the advertising for its baby food
portfolio as it attempts to step up its assault on the baby food
WCRS triumphed in a three-way pitch against Saatchi 3m overhaul this year of
Heinz's baby food portfolio.
The shake-up included the launch ...
12 Dec 2001
| by Staff,
LONDON - Heinz has handed its above-the-line baby food account to WCRS after a pitch against...The appointment comes as Heinz seeks to reposition its baby food range and move the advertising ...
buying will remain with Starcom Motive. Leo Burnett did not pitch for the baby food business, thought ...
in revamping its baby food range, with new packaging, recipes and an organic option called Simply. Brann Ellert ...
07 Dec 2001
Associated British Foods has appointed the Palmer Hargreaves agency
in Leamington Spa to raise awareness of its Speedibake range of
part-baked frozen food and pastries among leading supermarkets and the
food service industry.
29 Nov 2001
| by TANIA MASON
across all Northern Foods businesses, ending a
six-month search to fill the vacancy.
that make up the Northern Foods
These house brands such as Eden Vale chilled foods, Ski ...
responsibility for Northern Foods' agency roster, which comprises
Partners BDDH, St Luke's and PHD ...
23 Nov 2001
| by Our Parliamentary correspondent
The advertising industry will co-operate with groups campaigning to
curb the promotion of food ...
industry and its critics was
recognised at the sixth annual conference of the Food Advertising Unit ...
The conference heard calls for curbs on ads by the consumer groups
Sustain and the Food Commission, while ...
15 Nov 2001
| by MARK KLEINMAN
The Incorporated Society of British Advertisers (ISBA) has warned
the Food Standards Agency (FSA) against taking a "dangerously
interventionist" approach to food advertising, following the FSA ...
as the catalyst for
heavyweight regulation of food advertising and is determined to use its
lobbying muscle ...