The Food Standards Agency is to target the catering sector in an attempt to cut incidents of food poisoning by 20 per cent over the next five years. An initial six-month PR campaign ... of food hygiene. PR will be co-ordinated by the FSA's in-house team, headed by comms director ...
KP Foods has handed consumer PR work for its Hula Hoops brands to Revolver Communications. The six-figure appointment comes just a month after Lexis Public Relations resigned its extensive consumer PR brief with KP parent United Biscuits, which included work for the crisps brand (PRWeek, 2 ...
Client: SnackStop PR Team: Weber Shandwick Worldwide Campaign: Save Our Takeaways Timescale: July -August Budget: 90,000 This summer, SnackStop, the pasta meal from Crosse & Blackwell, launched a spoof campaign, fronted by former strong-man Geoff Capes, to 'Save Our Takeaways'....
Chilled pizza firm Stateside Foods, which makes more than 100 million pizzas a year, has turned to NP to handle its consumer and B2B PR accounts. Stateside appointed NP, formerly known as Northern Profile, after a three-way pitch on a brief to provide media relations and product placement ...
OBSERVER: Observer Food Monthly will include a Sainsbury's-sponsored culinary guide to Italian regions on 14 October. The 32-page A5 supplement will focus on six areas, showcasing the supermarket's range of Italian food. OFM was launched last year, following the success of Observer Sports Monthly. ...
FOOD: The Red Consultancy has picked up the PR business for McCain Foods, the company best known for its range of oven chips. Red will handle product and crisis PR work. McCain is also using PR for the first time as part of a brand development drive. ...
Starfish Communications is to promote a range of cake mixes in a consumer-focused campaign for McDougalls Foods, a division of food giant Rank Hovis McDougall. The initial focus of the work ... popularising baking mixes, particularly to the food media, required an innovative approach: 'Some ...
Wild Card PR has been appointed to handle PR for the forthcoming BBC Good Food Show consumer exhibition at the NEC in Birmingham. The London agency was hired by Consumer Exhibitions after a two ... by account manager, Nishita Chanrai, who will report to Good Food Show director Laura Biggs ...
UKTV, the joint venture between the BBC and content provider Flextech, plans to launch a specialist channel, UK Food, in November. It will be up against Taste CFN, which was launched as Carlton Food Network in 1996 and rebranded in April following the sale of a 50 per cent stake to J ...
Technology specialist Argyll Consultancies has bought Brook Public Relations in a bid to boost its offering in food and leisure. Brook, which specialises in the food, leisure ... to specialise in areas like food and leisure and Kaizo has specialised in IT there's been no client conflict ...
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