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Branding: Design choice - Cycles Gladiator

Such are the complexities that surround wine labelling that occasionally a winemaker locks himself away in a darkened room with some creative types to devise a label that will stop the average supermarket trolley-pusher in their tracks.

Design Awards: Packaging (food)

WINNER: GLAXOSMITHKLINE, WILLIAMS MURRAY HAMM COMMENDED: SAINSBURY'S, WILLIAMS MURRAY HAMM Launched in 1873, Horlicks is one of the UK's best-known brands. But by 2004 it was viewed as outdated and associated with an older generation and cold, dark nights. Owner GlaxoSmithKline wanted to shift the...

Starbucks to push food line

its food offering....Pemberton Whitefoord created the new-look packaging, which is being rolling out across Starbucks 535 UK stores. A source said Starbucks is seeking to turn around perceptions of its food, as customers frequently accompany their coffee with sandwiches from retailers they perceive to be food ...

Waitrose to launch healthy food line

Waitrose is upping the ante against rival supermarkets by launching a major healthy food range...The range, which aims to highlight "nutrient-packed" food, marks the upmarket grocer's biggest sub ... . The new range will hit stores by 30 June. Last year, at a major food conference, chief executive Mark ... the retailer's entire offer, in an attempt to highlight the claimed nutritional benefits of its foods ...

Selfridges redesigns food and drink lines

LONDON - Selfridges is relaunching its own-label food range ahead of the Christmas sales period....as the dominant colour to reflect Selfridges' corporate image. In an unusual strategy for food packaging ...

Arla moves into Indian dairy food

Arla Foods, the maker of Anchor butter, is moving into Indian dairy food with the launch of a brand...dahi (a fermented whole milk product). The range is aimed firmly at capturing lovers of ethnic foods ... : " Food is integral to the Indian culture and dairy plays quite a large part in this. Quality ... . It is unclear how much marketing spend Arla Foods will support the brand with. The brand is likely to face ...

Children prefer fast food in McPackaging

LONDON - Children as young as three prefer fast food wrapped in McDonald's packaging than unbranded...to prevent fast food companies marketing products high in fat, salt and sugar to pre-school children ... or marketing of high-calorie, low-nutrient foods and beverages, or all marketing that is directed at young ... food on TV to children. The ban currently covers programmes aimed at four- to nine ...

Disney ends endorsement of junk food

of foods that are high in salt, sugar and fat....or appearing on the packaging of junk food sold by firms such as McDonald's or Kellogg's. The change ... over child obesity. The move will also affect Disney's theme parks, which have fast-food restaurants ... , such as burgers and fries. However, Disney made it clear that it is not the fast food companies the move ...

UKTV unveils Good Food channel branding

LONDON - UKTV is today unveiling new on-air branding for its food channel to mark its change from...Good Food is the final channel in UKTV's portfolio of ten channels to be rebranded following an 18 ... and positioned Good Food to appeal to food lovers and serious foodies with the end line "We have fun with food". The branding includes four idents called 'Stir Fry', 'Wild Food', 'Dinner Party' and 'Sunday Roast' that aim ...

Groovy Food Company appoints Dutton Merrifield

LONDON - The Groovy Food Company, an ethical gourmet food brand, has appointed Dutton Merrifield

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