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Online food shoppers shun marketing tactics

10 Dec 2010 | by Ed Owen

Online grocery shoppers are less likely to react to marketing promotions compared to those in the supermarket, while mobile sites remain largely sub-standard, new research suggests.

Wonderbra picks Pancake Day for tactical ads

05 Feb 2008 | by Daniel Farey-Jones

on food website DeliaOnline today.

REVIEW: Marketing and advertising news in the week’s press

07 Jul 2000 | by JADE GARRETT

Walker Media has scooped the centralised pounds 27 million media account for Marks s food, wine...Walker Media has scooped the centralised pounds 27 million media account for Marks s food, wine and flowers. OMD UK relinquishes the retailer s clothing and store promotions media account. - General release Pearson is to float its media assets in the form of a new pounds 14 billion ...

Stop Press

26 Aug 1999 | by ANNE-MARIE CRAWFORD

ad, which claims it is the first major supermarket to have eliminated genetically modified food from...The Advertising Standards Authority has decided to investigate complaints about Sainsbury s press ad, which claims it is the first major supermarket to have eliminated genetically modified food from its own-brand products. So far, Waitrose, Iceland and a member of the public have ...

Briefs

21 Oct 1999 | by ALEXANDRA JARDINE

and organic baby food, and is talking to a major internet service provider about a marketing tie-up....WebBaby.co.uk, a new web site selling premium baby products and brands online, launches this week through internet company Mazware. It will sell items such as Tomy toys, upmarket European babywear and organic baby food, and is talking to a major internet service provider about a marketing ...

Recent burst in coupon use may hurt brands in longer term

08 Oct 2008 | by Mary Cowlett

LONDON - As rising food and utility prices and global financial worries take their toll on spending

HOTLINE

03 Sep 1999 | by JULIAN LEE

Publicis has appointed Chris MacDonald, who works on its Coca-Cola and KP Foods business, as head...Publicis has appointed Chris MacDonald, who works on its Coca-Cola and KP Foods business, as head of account management. MacDonald, 32, will report to Stephen Meade, the client services director. The agency has also hired Bartle Bogle Hegarty s Nathan Hodges as an account director. HHCL ...

Asda overhauls online magazine

09 Feb 2010 | by Joe Thomas

and voting on categories including clothing, and also reader ratings on items such as food recipes ... , Real Food, in March. The 60-page, handbag-sized title will have a circulation of 1.25 million. Real Food will be supported by a website at www.tesco.com/food , which will carry all Tesco's food ...

Channel 4 seeks income from beauty and style portal

08 Jul 2010 | by John Reynolds

The new website is the third in Channel 4 s portfolio of lifestyle sites, after 4Food and 4Homes. The website, channel4.com/4beauty, provides content aimed at getting women to celebrate their bodies and feel ... relaunches of 4Food and 4Homes later this year. ...

Lastminute.com founder Martha Lane Fox joins Marks & Spencer

22 May 2007 | by Mark Banham

clothing categories and food. We continue to improve our product ranges, offering customers better quality ... that it would further commit to its expansion plans with the opening of an extra 100 of its Simply Food stores ... memorable M S food campaign. The campaign was created by the retailer s ad agency, Rainey Kelly ...

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