31 Jul 1997
| by JULIAN LEE
and marketing director in September
last year. Birrell has joined food wholesaler Macro....DIY retailer Wickes has lost trading director Shaun Birrell, who
was moved from the post of sales and marketing director in September
last year. Birrell has joined food wholesaler Macro.
...
Food manufacturers and agency representatives were meeting this
week to discuss an accusation...Food manufacturers and agency representatives were meeting this
week to discuss an accusation by the judge in the McDonald s libel case
that the fast food chain encourages child pester power in its
advertising.
The members of the Advertising Association s food advertising committee
were called ...
04 Jul 1997
| by MICHELE MARTIN
Lansdown Conquest has enticed Jonathan Meades, food correspondent
of the Saturday Times, to star...Lansdown Conquest has enticed Jonathan Meades, food correspondent
of the Saturday Times, to star in a TV campaign for the Appletise soft
drink.
The work is the first from Lansdown since it won the account a year ago
and comes after the brand took a two-year break from TV ...
18 Jul 1997
| by POPPY BRECH
Bluebird, Terence Conran s latest venture, has been called a
gastrodrome or collection of food...of food-related activities . It comprises a
restaurant, cafe, food and wine store, chef shop, flower ...
heralded as Conran s most ambitious food retailing
project to date.
Objectives
To position Bluebird as a food market and restaurant for the local
community.
To convey the inspiration behind ...
17 Jul 1997
| by AMANDA RICHARDS
network programme, which will promote its
market-leading cat food brand, Felix....Spillers Petfoods, the Dalgety-owned company, has become the latest
advertiser to fund its own network programme, which will promote its
market-leading cat food brand, Felix.
The company is to fund a half-hour ITV daytime show, Cat Crazy, which
will run for six weeks from July 24 ...
24 Jul 1997
| by GREG HUGHES
Food manufacturer Heinz is to offer third-party advertising in its
customer magazine, Heinz...Food manufacturer Heinz is to offer third-party advertising in its
customer magazine, Heinz at Home, following the decision to hand its
pounds 6m contract publishing account to Redwood Publishing.
Six pages of advertising will be available in the October issue and will
be sold to non ...
11 Jul 1997
| by JULIETTE GARSIDE
to influence industry, explaining the value of buying
green products and food in season and of saving energy...to influence industry, explaining the value of buying
green products and food in season and of saving energy ...
Pillsbury, the Grand Metropolitan-owned foods giant, is to
centralise its media buying into a new...Pillsbury, the Grand Metropolitan-owned foods giant, is to
centralise its media buying into a new pounds 7 million account and has
invited five agencies to pitch for the business ...
such as Green Giant sweetcorn, the
Old El Paso Mexican food range and Toaster Pockets.
Western ...
31 Jul 1997
| by JULIAN LEE
Grand Metropolitan s fast-food restaurant chain Burger King is to
pull all its restaurants out...Grand Metropolitan s fast-food restaurant chain Burger King is to
pull all its restaurants out of France following a review of its
European operations.
However, it insisted it was not reducing its focus on Europe as a whole
and would instead concentrate on growing the business in the UK ...
04 Jul 1997
| by GIDEON SUMMERFIELD
for Domino s Pizza as the fast-food chain
begins a review of its creative account....Booth Lockett Makin has snatched the pounds 2 million media
planning and buying business for Domino s Pizza as the fast-food chain
begins a review of its creative account.
BLM scooped the media business from the incumbent, New PHD, after
pitching against a number of unknown media companies ...