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Food for thought

and marketing director in September last year. Birrell has joined food wholesaler Macro....DIY retailer Wickes has lost trading director Shaun Birrell, who was moved from the post of sales and marketing director in September last year. Birrell has joined food wholesaler Macro. ...

Judge raps McDonald’s over use of ’pester power’ in advertising

Food manufacturers and agency representatives were meeting this week to discuss an accusation...Food manufacturers and agency representatives were meeting this week to discuss an accusation by the judge in the McDonald s libel case that the fast food chain encourages child pester power in its advertising. The members of the Advertising Association s food advertising committee were called ...

Lansdown’s Appletise first highlights aroma

Lansdown Conquest has enticed Jonathan Meades, food correspondent of the Saturday Times, to star...Lansdown Conquest has enticed Jonathan Meades, food correspondent of the Saturday Times, to star in a TV campaign for the Appletise soft drink. The work is the first from Lansdown since it won the account a year ago and comes after the brand took a two-year break from TV ...

CAMPAIGNS: Welcome to the gastrodome - Corporate Branding

Bluebird, Terence Conran s latest venture, has been called a gastrodrome or collection of food...of food-related activities . It comprises a restaurant, cafe, food and wine store, chef shop, flower ... heralded as Conran s most ambitious food retailing project to date. Objectives To position Bluebird as a food market and restaurant for the local community. To convey the inspiration behind ...

Spillers to fund cat programme

network programme, which will promote its market-leading cat food brand, Felix....Spillers Petfoods, the Dalgety-owned company, has become the latest advertiser to fund its own network programme, which will promote its market-leading cat food brand, Felix. The company is to fund a half-hour ITV daytime show, Cat Crazy, which will run for six weeks from July 24 ...

Heinz takes ads home

Food manufacturer Heinz is to offer third-party advertising in its customer magazine, Heinz...Food manufacturer Heinz is to offer third-party advertising in its customer magazine, Heinz at Home, following the decision to hand its pounds 6m contract publishing account to Redwood Publishing. Six pages of advertising will be available in the October issue and will be sold to non ...

PR EUROPE: BRUSSELS - Greening Greece and Portugal

to influence industry, explaining the value of buying green products and food in season and of saving energy...to influence industry, explaining the value of buying green products and food in season and of saving energy ...

Agencies gear up to pitch for Pillsbury’s centralised media

Pillsbury, the Grand Metropolitan-owned foods giant, is to centralise its media buying into a new...Pillsbury, the Grand Metropolitan-owned foods giant, is to centralise its media buying into a new pounds 7 million account and has invited five agencies to pitch for the business ... such as Green Giant sweetcorn, the Old El Paso Mexican food range and Toaster Pockets. Western ...

Burger King cuts out French fries

Grand Metropolitan s fast-food restaurant chain Burger King is to pull all its restaurants out...Grand Metropolitan s fast-food restaurant chain Burger King is to pull all its restaurants out of France following a review of its European operations. However, it insisted it was not reducing its focus on Europe as a whole and would instead concentrate on growing the business in the UK ...

Booth Lockett takes on Domino’s Pizza task from New PHD

for Domino s Pizza as the fast-food chain begins a review of its creative account....Booth Lockett Makin has snatched the pounds 2 million media planning and buying business for Domino s Pizza as the fast-food chain begins a review of its creative account. BLM scooped the media business from the incumbent, New PHD, after pitching against a number of unknown media companies ...

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