Meet Alan Flack, IBM
09 Sep 2008 | by Hayley Pinkerfield
IBM's Alan Flack tells Media Week where IBM is shifting its ad spend to and what's exciting about
1. Promoting a 4x4? Want coverage? How about massive pictures of Zara Phillips? Trimedia UK controversially used Phillips in a Land Rover exhibition. Royals aren't supposed to represent commercial outfits but Phillips was described as a 'non-working' royal. Is that a tautology?
IBM's Alan Flack tells Media Week where IBM is shifting its ad spend to and what's exciting about
Flack Art director Aaron Willmer and Will Flack Planner (creative agency) Olly Wicken Media agency ...
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