School Reports 2013: TMW
08 Apr 2013
the Everything Everywhere umbrella brand into Publicis Chemistry. TMW also bid farewell to its First ...
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First Direct targets younger consumers with brand 'refresh'
02 May 2013 | by Alex Brownsell
First Direct has revealed plans to target younger consumers, ahead of a brand "refresh" due to...sponsor of a new arena in Leeds, where First Direct is based. The 13,000-capacity First Direct Arena ...
Mindshare retains £400m global HSBC account
05 Apr 2013 | by Maisie McCabe
business and First Direct in the UK. JWT London will continue to handle HSBC's brand and private banking ...
East Coast Mainline to review £7m ad account
20 Mar 2013 | by Jeremy Lee
, East Coast Mainline poached the former First Direct head of brand and communications, Natalie Cowen, to ...
HSBC plots global 150th anniversary celebrations
12 Mar 2013 | by Gemma Charles
First Direct and HSBC s global commercial banking business. Saatchi Saatchi will handle HSBC s ...
HSBC splits £400m global ad account
08 Mar 2013 | by Sara Kimberley
Latin America. It will also handle First Direct in the UK and HSBC's global commercial banking business ...
3 great ads I had nothing to do with: Leon Jaume
04 Feb 2013 | by Leon Jaume, executive creative director, WCRS
pour out of WCRS over the years for BMW, Orange, Sky, 118 118, Mini, Prudential, First Direct and 3 ...
Top 10 DM campaigns
13 Dec 2012
director: Mark Wilson 7. O2 Wallet, Aurasma O2 launched its first direct mail campaign using ...
Think BR: How mobile CRM connects brands with the always on consumer
12 Dec 2012 | by Gavin Wheeler
one before, giving me great kudos. Then this year I paid my tax bill using the First Direct app on my ...
The Influencers: Steve Radcliffe
30 Nov 2012 | by Noelle McElhatton
executives from Boots, First Direct and Unilever, as well as the heads of the Football Association and ...
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