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16 May 2013
one in five consumers in France and Italy now citing the airline as their first choice, compared with ...
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3 Great Ads Elizabeth Fagan had nothing to do with
24 May 2013 | by Jane Bainbridge
memorable and standout." Her selection of ads all use humour to great effect. Her first choice was one of ...
3 great ads I had nothing to do with: Jeremy Ellis
15 Apr 2013 | by Jeremy Ellis, marketing director, TUI UK & Ireland
propositions for the Thomson and First Choice brands. Jeremy was promoted to marketing director in December ...
3 great ads TUI's Jeremy Ellis had nothing to do with
15 Apr 2013 | by Staff
emotion to "put you in the ad". His first choice is the classic Hamlet Cigar commercial created by CDP ...
Reputation Survey: Thomas Cook clings on despite cost cuts
27 Mar 2013 | by Loulla-Mae Eleftheriou-Smith
of direct competitor Thomson has improved by 0.5 percentage points and First Choice has fallen by ...
Tuning Out: Why brands need to disconnect and embrace the new simplicity
26 Mar 2013 | by Nicola Kemp
Smith editing the very best of boutique travel to mass-market travel operator First Choice offering only ...
Thomas Cook restructure aims to turn around ailing travel firm
20 Mar 2013
director at First Choice Holidays. THOMAS COOK STATS 23m people use Thomas Cook for European holidays ...
Campaign case study: Concateno puts drug tests under scrutiny
15 Feb 2013 | by Kate Magee
position it as the first choice provider of appropriate, accredited, accurate, timely and reliable drug and
Brand manager of the week: Kelly Hill
06 Feb 2013
First Choice 'All Inclusive' TV ad aired. We'll never know whether First Choice gave it its initial fame ...
EasyJet slashes marketing spend but 'increases effectiveness'
31 Jan 2013 | by Gemma Charles
and Italy. One in five consumers in those markets considers easyJet to be their first choice airline ...
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