Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
, India and Australia. In the UK, for example, the most desirable retail bank, First Direct, ranks at ...
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Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
customer service. 'I bank with First Direct,' he explains. 'That I can ring up at 3am and move money ...
Furniture retail and DIY brands switch from price-led to emotive ad strategy
22 Mar 2012 | by Alex Brownsell
, however. Mike Phillipson, managing director of agency Big Communications and a former marketer at First ...
ISBA Conference: Social media measurement is 'growing up'
21 Mar 2012 | by Sarah Shearman
approach with the HSBC-owned retail bank First Direct, which faced a challenge with all the red tape in ...
First Direct seeks customer dialogue with relaunched site
20 Feb 2012 | by Alex Brownsell
HSBC-owned bank First Direct has relaunched its customer website, as it moves to increase its...decisions on products such as loans and mortgages (below). First Direct has also added "share" tools and ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
competition MadeByPi LLP, first direct Lab, listening to consumers Mediaedge CIA, kicking the shopping ...
RKCR/Y&R appoints Alice Huntley as top planner
19 Jan 2012 | by Matt Williams
director at Mindshare, where he worked on the First Direct campaign that won a gold Lion at Cannes in 2011 ...
Media training: Shine in the media spotlight
18 Jan 2012 | by Kate Magee
associate editor Kate Magee. The company has trained staff from major companies including First Direct ...
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
personal level with consumers. Brands from Weight Watchers to First Direct have been developing their ...
RBS Group plans social media forum initiative for banking brands
17 Nov 2011 | by Sarah Shearman
. Meanwhile, First Direct, the HSBC-owned online and telephone bank, has been pursuing its strategy to be the ...
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