exceptions such as First Direct, that have excellent customer service ratings, but the vast majority acted as ...
First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank...travelling across London explaining why it is a First Direct customer, including visits to a cafe, vintage ...
First Direct has revealed plans to target younger consumers, ahead of a brand "refresh" due to...sponsor of a new arena in Leeds, where First Direct is based. The 13,000-capacity First Direct Arena ...
First Direct and HSBC s global commercial banking business. Saatchi Saatchi will handle HSBC s ...
executives from Boots, First Direct and Unilever, as well as the heads of the Football Association and ...
innovative offshoot brands. A prime example was Midland Bank's ground-breaking launch of First Direct in ...
communications at online bank First Direct and now East Coast Mainline head of marketing, says independent ...
East Coast Mainline, the Government-owned rail operator, has poached former First Direct head of...transport. Cowen held the role of head of brand and communications at First Direct from 2010. The ...
Head of brands and communications, First Direct...their category. First Direct has always been in that space, so, for me, it's an interesting philosophy ...
Cowen, head of brand and communications at First Direct, says: 'I can see why discrepancy creeps in at ...
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