Search results for "First Direct"

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Revolution: Search Special Report - Battle of the brands

06 Sep 2012 | by Kim Benjamin

acquisition? We compare the search tactics of First Direct and Lloyds TSB....pay-per-click (PPC) - strategies of two of the biggest financial services providers, First Direct and Lloyds TSB ...

The Social Monitor: Banking on a closer connection

11 Jul 2012

social satisfaction score, and both could be described as non-traditional players. First Direct has a ...

ISBA Conference: Social media measurement is 'growing up'

21 Mar 2012 | by Sarah Shearman

approach with the HSBC-owned retail bank First Direct, which faced a challenge with all the red tape in ...

First Direct seeks customer dialogue with relaunched site

20 Feb 2012 | by Alex Brownsell

HSBC-owned bank First Direct has relaunched its customer website, as it moves to increase its...decisions on products such as loans and mortgages (below). First Direct has also added "share" tools and ...

What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

personal level with consumers. Brands from Weight Watchers to First Direct have been developing their ...

RBS Group plans social media forum initiative for banking brands

17 Nov 2011 | by Sarah Shearman

. Meanwhile, First Direct, the HSBC-owned online and telephone bank, has been pursuing its strategy to be the ...

Marketers and the social divide

15 Jul 2011 | by Adam Woods

,' says First Direct head of marketing and HSBC head of direct marketing Paul Say, who embraces all the ...

Tesco Mobile edges out O2 in Net Promoter Score survey

18 May 2011 | by Oliver Luft

include First Direct for banking, Saga for car insurance, Sky for providing Internet services, and Apple ...

Aviva to publish positive customer feedback in social media

15 Feb 2011 | by Mark Banham

filtering contrasts with the approach taken by bank First Direct, which, in 2009, launched a microsite ...

Tesco leads Guardian in BR app chart

25 Jan 2011 | by Daniel Farey-Jones

struck a chord, rising 12 places from fifteenth to third. First Direct's new app has survived a second ...

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