Search results for "Findus"

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Marketers have more in common with private-equity firms than they might think

13 Mar 2013 | by Helen Edwards

, few people will be unaware that Findus beef lasagne was found to contain horse - but some may be ...

On the Campaign couch

21 Feb 2013 | by Jeremy Bullmore

advertisement. If Findus ads are scrutinised with unusual attention for a month on two, it won t be because ...

Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand

20 Feb 2013 | by Helen Edwards

, Findus and Burger King. What does that tell us? Principally, that marketers have lost their sense of ...

Advertising will fail unless it is underpinned by trust

14 Feb 2013 | by Danny Rogers

are about trust. So when Tesco or Findus sells us horsemeat dressed up as beef, or Barclays fixes ...

Take horse crisis with pinch of salt

14 Feb 2013 | by Ian Monk

custodians at Tesco, Findus, Aldi etc may not feel inclined to titter at jokes like: 'Would you like anything ...

Findus pays price for cutting costs on PR

13 Feb 2013 | by Alec Mattinson

need for the supposedly nebulous benefits of PR. Findus is proving to be a compelling counterpoint to ...

Low prices beat high nostalgia

09 Feb 2010 | by Gareth Jones

then nipped into Beejam to pick up some Findus Crispy Pancakes for your dinner. News, then, that US ...

 

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